摘 要:近年来,微博在中国兴起,它集娱乐、社交、营销于一身,吸引了越来越多的受众,给报纸、广播、电视等传统媒体带来了巨大的冲击,许多传统媒体纷纷开设官方微博,利用这一新兴信息传播平台谋求新发展。本论文首先对传统媒体官方微博进行概述,并分析了《人民日报》官方微博的成功经验以及发展上存在的不足之处,进而从《人民日报》官方微博的现状看传统媒体官方微博的发展趋势,为传统媒体官方微博更好的发展提供理论依据和实践参考。9084
关键词:传统媒体;官方微博;《人民日报》
Research on the Development Status of the Traditional Media’s Official Micro-blog
——Taking People's Daily’s Micro-blog as an Example
Abstract:In recent years, micro-blog in China rises, it gathers entertainment, social networking, marketing in a body, attracting more and more audience, bringing the huge impact to the traditional media of newspapers, radio broadcast, television and ect., many of which have opened the official micro-blog, using this new information and communication platform for new development. This paper gives an overview of the traditional media’s official micro-blog at first, and analyzes the successful experience and deficients existing in development of People's Daily’s official micro-blog, and then predicts the development trend of the traditional media from the current situation of People's Daily’s official micro-blog, providing a theoretical basis and practical reference for better development of the traditional media’s official micro-blog.
Key words: traditional media; official micro-blog;People's Daily
目 录