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Abstract Since joining the WTO, China's foreign economic exchanges are increasingly frequent and China's economy has played an important role on the world stage. Along with the rapid development of foreign economic exchanges, foreign-related business activities such as international business reception are becoming popular. In order to achieve success in international business reception, learning cultural and business customs of different nations in advance before reception is necessary because personal values, ways of thinking, behaviors and psychological characteristics are affected and restrained by the national culture and customs. Different countries and nationalities have their own language and beliefs so when they try to live and work together, cultural conflicts appear naturally. Businessmen are inevitably involved in intercultural communication so we should understand the skills of communication with foreigners to enhance exchanges, promote mutual understanding and deepen the friendship between the two sides so as to further promote the business cooperation.27956
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This paper takes cultural conflict as research object, focuses on business reception in international business activity and further illustrates the importance of culture in the international business reception through the deep analysis of failure cases in business reception. At last, it provides evading countermeasures for cultural conflict in international business reception.
Key Words: international business reception intercultural communication cultural conflict countermeasures
摘要 随着我国加入WTO，我国对外经济交往也日益频繁，中国经济已经在世界的舞台上扮演了重要的角色。伴随着快速发展的对外经济交往，涉外商务活动也越来越普遍,比如国际商务接待。要想在国际商务接待中取得成功，这就需要在接待前对各民族文化和商业习俗进行了解，因为个人的价值观、思文方式、行为方式以及心理特征总是要受到民族文化、习俗的深刻影响和制约。不同的国家和民族有各自的语言和信仰，当他们试图工作或生活在一起的时候，文化冲突就自然而然的产生了，商人参与跨文化交流是不可避免的。因此，要了解和外国人交往的技巧，增进交往，促进双方相互理解、加深双方的友谊，从而进一步促进商务合作的顺利进行。
本文以文化冲突问题为研究对象，着眼于国际商务活动中的商务接待，通过详细分析商务接待中出现的失败案例，进一步说明文化在国际商务接待中的重要性，并提供解决国际商务接待中文化冲突的一些办法及规避对策。
毕业论文关键词：国际商务接待 跨文化交流 文化冲突 规避对策
Contents
Abstract.i
摘要ii
CHAPTER ONE INTRODUCTION1
1.1 The Background of the Study.1
1.2 The Purpose and Significance of the Study.1
1.3 The Overall Structure of the Paper.2
CHAPTER TWO LITERATURE REVIEW.4
2.1 The Definition of Key Terms4
2.2 Related Researches at Home and Abroad5
CHAPTER THREE CULTURAL CONFLICTS IN INTERNATIONAL BUSINESS RECEPTION.8
3.1 The Relationship between Cultural Conflict and International Business
Reception.8
3.2 Case Studies.8
3.2.1 Meeting the Guest at the Airport9
3.2.2 Driving the Guest to the Hotel12