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摘要： 展示设计以传达与沟通为主要的机能，是有目的、有计划的形象宣传和形象设计。它通过对展示空间环境的创造和组织来完成整个设计的流程。商业空间展示设计作为展示设计的一个重要分支，它除了具备展示设计所具有的传达和沟通机能外，还具有促进购买的主要目的。4578
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人流导向这一名词现在越来越多得体现在商业展示设计中，其重要性可见一斑。商业空间展示设计往往根据需要选择最能体现其展示目的人流导向形式，完成创作过程，以期产生最佳的社会效益和经济效益，在信息时代，商业展示活动已成为促进礼会经济发展的重要形式，因此对人流导向的研究也将对以后的商业活动起到促进作用。
作为展示过程中的重要组成部分，观众对展览顺序的选择，一方面是根据自身的爱好或者兴趣；另一方面是取决去布展的开放性与封闭性。结合“GIANT自行车体验展”这一商业品牌实例来诠释展示设计如何设计出合理的人流导向。
关键词： 人流导向，传达，骑行生活，城市，越野，X极限
The traffic orientation in the exhibition design
Abstract: Exhibition design is that is the main function of transmitting and communication , and is purposeful, planned image publicity and image design. It is through the creation and organization of the exhibition space environment to complete the entire design process. Commercial space exhibition design as an important branch of the exhibition design, it also has the main purpose to promote the purchase of addition to convey and communication function with display design.
Flow of people-oriented term - now more and more decent commercial display design, and its importance is evident. Commercial space to showcase design can best embody its demonstration purposes the flow of people-oriented form of the completion of the creative process, in order to produce the best social and economic benefits are often needed, in the information age, the commercial exhibition has become an important form of promoting the economic development of the ceremony will be the, crowd oriented commercial activities will play a facilitating role.
As an important part of the process, the selection of the audience of the exhibition order, on the one hand, according to their own hobbies or interests; the other hand, depends on the go open and closed exhibit. Combined with the "GIANT bike experience Exhibition commercial brand instance to explain the display design how to design a reasonable flow of people-oriented.
Keywords: The traffic orientation，Transmitting，Riding life，City，Cross-country，X-sports
目录
引言…… 1
一、绪论 2
（一）研究的目的与意义 2
（二）国内外研究的背景及发展 2
（三）论文采用的研究方法与手段 2
二、展示设计中导向标识设计 3
（一）对导向设计系统的认识 3
（二）展示设计中视觉传达的运用 3
1. 图形设计 4
2. 文字设计 4
3. 色彩设计 4
三、展示设计中人流动线设计 5
（一） 流向控制 5
（二） 流量及流速控制 5
（三） 布展方式控制 6
（四） 展示设计中无障碍导向设计 6
四、展示设计中人流导向的重要性 6
（一）案例一：第二十届中国国际自行车展览会 7