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摘要：展览设计心理学是建立在心理学基础上，把握人们心理状态，通过意识作用于设计的学问；主要是认知过程，如感觉、知觉、记忆和思文等。它同时研究人们在设计创造过程中的心态，使设计更能够反映和满足人们对展览的感受。人性化的设计是现代展览设计的基本要求，把感情体验因素纳入展览设计是人性化设计的重要手段之一。27935
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我们研究会展时目光一般不会关注到儿童课题，然而儿童对于各种展览都会表现出一定的兴趣，并能在参展中获得知识、教育和娱乐。像在上海举办的书展、艺术双年展都有不少的儿童观众。有些成人观众反而是陪护儿童才成为展会观众的。科技馆、海洋馆更是儿童的乐园。
本文试图以感情体验为切入点用于乐高玩具展的策划与设计，结合儿童的认知发展理论对展览设计提出新的要求。运用儿童心理学等相关理论对儿童的设计进行研究，而设计出适应儿童参与玩耍的展览。
毕业论文关键词：儿童 心理 展览设计
A Simple Discussion on the Role of Psychology in Presentation Design——Lego World Exhibition
Abstract: Exhibition design psychology is based on psychology, reading people's psychological state, through the role consciousness in the design of learning; mainly is the cognitive processes, such as feelings, perception, memory and thinking. It also research on people in the design of the process of creating mentality, make the design more can reflect and satisfy people’s perceptions of the exhibition. Humanized design is a basic requirement of modern exhibition design, the emotional experience factors in exhibition design is an important means of humanized design.
When we are research conference and exhibition eye does not focus on the issue of children, but children for a variety of exhibitions will show some interest and get knowledge, education and entertainment in the exhibition. AS at the book fair held in Shanghai, there are quite a few children art biennale audience. Some adult audience is children become exhibition escort the audience instead. Science and Technology Museum, Aquarium is a paradise for children.
This article attempts to emotional experience as the breakthrough point for the planning and design of Lego Toy Exhibition, based on theory of children’s cognitive development, exhibition design put forward new requirements. Child psychology and other related theories to the design of children’s study, designed to adapt to playing children to participate in the exhibition.
Keywords: Children, Psychology, exhibition design
目录
一、绪论 4
（一）研究的目的与意义 4
（二）国内外研究的背景及发展情况 4
1.国外发展情况 4
2.国内发展情况 4
（三）论文采用的研究方法与手段 5
二、当今儿童对展会的体验与反应与如何参观展会 5
（一）怎样培养儿童的观察能力 5
（二）如何引导儿童观展 7
1.激发喜爱展会的兴趣 6
2.保持轻松愉快的心墙 7
3.掌握展览信息，熟悉展览会场情景 7
4.随机讲解相关知识 6
5.适合儿童的感受能力及经验 7
（三）调研小结 7
三、乐高世界玩具展览（Lego World） 8
（一）乐高公司分析 8
1.乐高公司简介 9
2.乐高产品 9
3.公司文化分析总结 9
（二）设计定位与儿童心理学构想 9
1.设计定位 9