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摘要:当代大型展览空间造型设计的运用是一个有着丰富内容、涉及广泛领域并随着时代发展而不断充实其内涵的一个课题。随着近些年会展业的发展，展会的规模越来越庞大，其中部分临时性展览展会已经无法满足部分客户的需求。对于一些资金充足，实力雄厚的企业来说，建设自己的大型展示空间成为了现在的主流。在这样的前提下，导致了国内对于大型展览空间的设计要求也越来越高。29861
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在国外，大型展览已成为了主流，例如索尼影视，乐家卫浴等早已建立了自己的展示体验馆。而在国内，许多大型展览的设计还在使用临时性展览和小型展览的设计方式去建造。由于国外起步较早，资料和经验比起国内也更为丰富，所以在大型展览空间的造型和理念也要领先国内不少。因此分析和研究当代大型展览空间造型设计的应用研究对于国内会展设计的发展十分必要。
毕业论文关键词：体验设计、大型展览馆、空间展示设计、品牌形象
Research on the application of space modeling for large exhibition space
---Microsoft product experience Museum Design
Abstract: The application of the space modeling design of the large exhibition space is a subject which has rich contents, and involves the extensive field and enriches its connotation with the development of the times.. With the development of the exhibition industry in recent years, the scale of the exhibition is growing, and some of the temporary exhibitions will not meet the needs of some customers.. For some of the money, the strength of the enterprise, the construction of their own large-scale display space has become the mainstream. In this premise, the domestic demand for large exhibition space design is also increasingly high.In foreign countries, large-scale exhibitions has become the mainstream, such as SONY television, music home bathroom and other long established their own demonstration experience Museum. In China, many large exhibitions are still in the design of temporary exhibitions and small exhibitions to build. Because of the early start of foreign countries, information and experience is more abundant than domestic, so in the large-scale exhibition space modeling and philosophy to lead a lot of domestic. Therefore, it is necessary to study the application of the research on the design of the space of large exhibition space.
Keywords: Experience design, large-scale exhibition hall, space display design, brand image
目录
一、绪论 4
（一）研究的目的与意义 4
（二）国内外研究的背景及发展情况 4
1.国外发展情况 4
2.国内发展情况 4
（三）论文采用的研究方法与手段 4
二、微软品牌形象与品牌文化 5
（一）公司背景及发展情况调研 5
（二）主要产品及发展目标 6
三、相同类型展馆调研 6
（一）索尼历史博物馆 6
（二）格力未来体验馆 7
四、Microsoft产品体验馆设计方案介绍 7
（一）在品牌文化中寻找本次的设计元素 7
（二）设计定位与构想 8
（三）设计简述与说明 8
五、总结与展望 12
优尔、致谢 12
七、参考文献 12
一、绪论
（一）研究的目的与意义
展示设计是一个不断发展和完善的设计学科，从临时性展览到固定场地的展览，再从小型的展览场馆到大型甚至是特大型展馆的建造，这不仅要单方面企业的需求，也是全市场全世界的不断发展所推动的结果。