Bilibili网站运营传播研究

摘要Bilibili网站从最开始的一个小众的弹幕网站，用了不到十年的时间，发展成如今国内最大的年轻人潮流文化娱乐社区。其运营传播的模式非常值得学习和借鉴。本文对其运营传播进行了简单的分析和研究，简述了Bilibili网站的发展史，阐述其对于弹幕文化的推进作用，并简单分析Bilibili网站的运营传播方式。运用其在传播过程中所采取的各种举措作为实例，来验证其运营传播效果，并对这些现象产生的原因进行简单的总结，意在探讨新媒体在当今社会下发展传播的各种渠道和可能性。73286

毕业论文关键词 Bilibili 网站运营新媒体弹幕二次元

毕业论文外文摘要

Title Research on the operation and communication of Bilibili。com

Abstract "Bilibili。com" used to be a live commenting website which was popular among a small group of people has experienced 10 years time and has transferred itself into the biggest and most prevailing cultural entertainment online among young inpiduals。The communication and operation model of Bilibili is quite worth studying and utilizing。The article has worked on the influences and analysis of the communicatipn and operation model of Bilibili,as well as its developing process,which indicates its promotion towards live commenting culture。Taking the methods they have used in the process of spreading as an example to test the effects of those method and then draw a simple conclusion of the factors which led to them is intended to start a discussion about the ways of spreading and possibilities of the new media nowadays。

Keywords Bilibili Website operation newmedia Danmaku ACGN

1 引言 1

1．1 研究背景 1

1．2 研究意义及方法 1

2 Bilbili网站简述 3

2．1 Bilibili网站的前身 3

2．2 Bilibili网站的发展历程 3

2．3 Bilibili网站的现状及网站概况 4

3 弹幕文化 5

3．1 弹幕的起源 5

3．2 弹幕在中国的发展及现状 5

3．3 B站弹幕的特殊性 5

4 Bilibili网站运营传播方式 7

4．1 活动与专题 7

4．2 特色直播 8

4．3 吉祥物-----Bilibili娘和小电视 9

4．4 新番承包制度/UP主充电计划 9

4．5 鬼畜 11

4．6 游戏代理 12

4．7 与其他品牌合作宣传 12

4．8 日本分部 13

5 Bilbili网站运营传播效果 15

6 Bilbili网站运营传播效果分析 16

6．1 产品全面且风格统一 16

6．2 紧贴热点，宣传自身 Bilibili网站运营传播研究:http://www.youerw.com/xinwen/lunwen_83585.html