【摘要】随着我国经济的不断发展，人民生活水平和质量不断提高，膳食结构也发生了众多变化，大米和面粉等大宗消费品种已不能满足人们的消费需求，人们对绿色食品、保健食品、稀有精品越来越青睐。粗杂粮以其特有的营养、保健、绿色的特性，将会被越来越多的人所认识，这对于粗杂粮发展有着重要的意义。同时在现代高速发展的时代，人们的文化水平越来越高，人们的审美观念也随着提高。作为农产品尤其是五谷杂粮系列，它的包装能够吸引人，能够激起人们的购买欲是至关重要的。我国传统文化博大精深，在五杂粮包装方面可充分利用我们自己的文化，依据消费者心理需求，激发、引导消费者情感与其产生共鸣，并且有文化的才是艺术。尝试设计与文化结合发展绿色、有机小杂粮生产的高档包装，走高端化市场，使其适应市场需求，提高品质，体现其更加营养、健康、方便和有文化的特点。29429
本文就以“五谷杂粮系列包装”的设计过程与方法，以及五谷杂粮系列包装设计构成要素，艺术特性及表现形式进行了分析与研究。主要工作集中在：了解国内外五谷杂粮系列包装设计的现状以及五谷杂粮系列包装设计的制作方式和具体运用，借鉴国内外众多五谷杂粮系列包装设计来分析。然后针对研究项目进行设计定位；制作作品的平面设计图以及在包装设计过程中对软件制作工具的使用；对平面图进行打样校色以及平面元素的调整；进行复杂的的成品制作；最后就五谷杂粮系列包装的设计进行分析与总结。在整个“五谷杂粮系列包装”的设计过程中最为令人耳目一新的是白描，印章，篆刻等中国传统元素贯穿始终，使包装设计显示出民族风格同时也有着文化与历史的艺术效果。其意义在于增强对中国传统文化的继承与发展，进一步深刻领悟和感受中国传统装饰及工艺艺术的独特审美及实用意义。
【毕业论文关键词】 五谷杂粮    包装设计  设计定位  中国传统元素
Abstract: As China's economy continues to develop, people's living standards and continuously improve the quality of dietary structure has undergone many changes, consumption of rice and flour and other staple varieties can not satisfy consumer demand, people green food, health food, the more rare boutique increasingly popular. Coarse grains its unique nutrition, health, green features, will be more and more people know that for coarse grains development of great significance. At the same time in the modern era of rapid development, the people's cultural level is getting higher and higher, people's aesthetic concepts also rise. As a series of agricultural products, especially whole grains, its packaging can be attractive, able to arouse people's desire to purchase is essential. China's traditional culture is profound, five grains packaging can take advantage of our own culture, according to the psychological needs of consumers, stimulate and guide consumers to their emotional resonance, and literate is the arts. Try design and culture with the development of green, organic small grains production of high-grade packaging, take the high-end market to meet market demand, improve quality, reflecting its more nutrition, health, convenience and cultural features.
This article on the "whole grains Series Package" design processes and methods, as well as whole grains series packaging design elements, artistic characteristics and expressions are analyzed and studied. The main work focused on: understand the status of the series at home and abroad cereals and whole grains packaging design packaging design series of production methods and specific application, learn many cereals series packaging design analysis. Then for the research project design orientation; graphic design and production of works in the packaging design process using the software production tools; to plan for proofing color correction and adjustment plane elements; complex of finished products; and finally cereals Series packaging design were analyzed and summarized. Throughout the "whole grains Series Package" in the design process is the most refreshing line drawing, seal, seal cutting and other traditional Chinese elements throughout the packaging design shows national style but also has a cultural and historical artistic effect. Its significance lies in enhancement of Chinese traditional culture inheritance and development to further understand the profound and unique aesthetic feelings of the Chinese traditional decorative arts and crafts and practical significance. 论“农产品系列”包装设计:http://www.youerw.com/yishu/lunwen_24675.html