摘要：本文就品牌展示设计与品牌竞争背景所涉及的相关问题进行分析探讨，目的打造商业化线上销售及线下展示推广，纯手工有机原料为特色卖点的展示厅。
随着日化用品的快速发展和品牌多样性的商业竞争，人们的消费能力的提高，对产品的品质提升的要求。在有机手工产品的生产模式的扩张下，从而出现越来越多的国外品牌的加入。在商业竞争日益强烈的情况下，必须具有一定的品牌特色、品牌背景等各方面的实力的情况下才能得以生存。商场展厅展示作为线下品牌的一种推广体验模式，必须将商业展示的独特性、文化性等方面展现给顾客，作为拉近顾客与品牌距离的桥梁，通过线下宣传且仅能线上购买的模式，吊住顾客的胃口，通过网络的宣传，朋友圈的展示，从而提升品牌影响力，是本次展示设计的重要方面。
当今的消费者在玲琅满目、产品选择丰富的商场，已不能仅利用传统展示方式来吸引，更多的是需要通过品牌产品衍生出的展示设计表达给顾客一种品牌精神及亲和力。在衍生设计的过程中，空间的整体布局及展示元素是本次展示设计的关键。因此设计师需要在品牌背景、产品分析、消费者心理等方面之间的关系，突出强调消费者在此展示空间中的融入感、参与感、体验感。40980
毕业论文关键字：品牌竞争、展示设计、品牌分析
The stduy of Australian organic handmade brand show design -----The zoology experience of Kayteye
Abstract: in this paper, the brand exhibition related issues involved in the design and brand competition background analysis, in order to build commercial online sales and exhibition promotion, pure handmade organic raw materials for the characteristic point of the exhibition hall.
With the rapid development of daily necessities and brand persity of commercial competition, people's consumption ability to improve the quality of products to enhance the requirements of. Under the expansion of the production mode of organic handmade products, so that more and more foreign brands to join. In the increasingly strong commercial competition, it is necessary to have a certain brand characteristics, brand background and other aspects of the strength of the situation to survive. Shopping malls exhibition as an extension of the line brand experience model, must show the uniqueness and cultural aspects of commercial display to the customer, as closer to the distance between customer and brand of the bridge, through the line propaganda and can only be purchased online mode, hanging live customer appetite, through the network propaganda, circle of friends, so as to enhance the brand influence, is an important aspect of the design.
Today's consumers in Ling Lang everywhere, product selection rich shopping malls, has not only the traditional way to display to attract, more is needed by brand products derived from the display design expression to the customer a brand spirit and affinity. In the process of derivative design, the overall layout of the space and the display elements are the key of this exhibition design. Therefore, designers need to be in the background of the brand, product analysis, consumer psychology and other aspects of the relationship, highlighting the consumer in this display space in the sense of integration, participation, experience.
Keywords: brand competitionexhibition designbrand analysis
目录
封面1
摘要2
一、绪论6
1.1品牌展示研究的目的与意义6
1.2国内外品牌展示研究的背景及发展情况6
1.3研究方法与手段 6
1.4研究思路7
二、品牌体验展示理念7
2．1 现场品牌体验的概念7
2.2.1国内商场展示案例8
2.2.2国外商场展示案例9
三、品牌理念提出的背景分析10
3.1品牌背景的发展 10 品牌展示设计探究Kayteye生态体验展示设计:http://www.youerw.com/yishu/lunwen_40877.html