摘要：所有的产品都要被包装，包装在人们的生活中也越来越重要。如今消费品越来越多的进入人们的生活，在丰富和方便了人们生活的同时，也产生了大量的包装废弃物。拓展食品包装的功能、减轻包装废弃物对环境污染的绿色环保的包装已成为新世纪食品包装的发展趋势。“淮安老侯野鸭酱卤制品”系列包装设计，运用新颖的包装元素和传统的文化设计理念，老的包装传统理念和现代的特殊材料工艺相结合，最大的意义就是让传统的文化继续传承下去，使用的包装材料能够体现环保，能更完美的体现“老侯野鸭酱卤制品”的文化特征。面对不同的消费群体，有不同的喜好，在产品包装设计方面应该作出不同的设计方案。67541

毕业论文关键词：包装设计，绿色环保，传统文化

Abstract：All the products are to be packed, and the packaging is also more important in people's life.. Now consumer goods more and more into people's life, in the rich and convenient people's life, but also produced a lot of packaging waste. Expanding the function of food packaging, reducing the packaging of environmental pollution of the packaging has become the new century food packaging development trend. Huaian Hou old duck sauce halogen products "series of packaging design, the use of innovative packaging elements and traditional culture design concept, combining the old traditional ideas of packing and modern special material technology, the greatest significance is to let the traditional culture to inherit and use of packaging materials to reflect the environmental protection, can more perfect embodiment of cultural characteristic of" Hou old duck sauce halogen products ". In the face of different consumer groups, there are different preferences, in the product packaging design should make a different design scheme.

Keywords: packaging design,green environmental protection, traditional culture 

目   录

1. 前言 3

2. “淮安老侯野鸭酱卤制品”系列包装设计的背景分析 3

3. “淮安老侯野鸭酱卤制品”系列包装设计的创意来源 4

4. “淮安老侯野鸭酱卤制品”系列包装设计的市场调研 4

4.1休闲食品消费者调查 4

4.2消费者购物需求的心理特征 4

4.3包装材料调查 5

5.“淮安老侯野鸭酱卤制品”系列包装设计的结构设计 5

5.1竹包装 5

5.2牛皮纸包装 5

5.3真空包装 6

6.“淮安老侯野鸭酱卤制品”系列包装设计的设计内容 6

6.1标志设计 6

6.2包装设计 6

6.3标签设计 10

6.4海报设计 10

6.5产品手册设计 10

7.“淮安老侯野鸭酱卤制品”系列包装设计的创新与不足 11

7.1创新设计 11

7.2设计不足 11

结 语 12

作品完成稿 13

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