摘要：随着我国国民经济的发展，人们的生活水平日趋多元化、休闲化，其中休闲食品在人们日常生活所占比重逐年提高，海鲜类休闲食品也成为人们日常食品的一部分 。在市场竞争日趋激烈的今天，一个品牌如何在市场竞争中更好地突出企业自身的形象、实现品牌价值与社会效益的最优化，除了产品本身的优越性，一个良好的品牌企业形象也必不可少。 VI是用来识别某个企业的产品、服务等的一个中间媒介，它是企业的一个无形资产，良好的VI设计可以帮助企业更好地树立品牌形象，加强品牌的认知度，使企业与消费者之间有一个更好地交流。83912
本文主要是对虚拟品牌“海厝甜头”海鲜休闲食品进行一套VI设计，在确定好产品定位的基础上结合市场调研，主要以企业标志、标准字和标准色为核心来展开一套完整、系统的视觉表达体系，通过视觉化的符号更加形象地表达出企业理念，使其体现出品牌的自身特色。本文的研究方法主要采用文献研究法（上网收集资料、图书馆资料收集）、比较法、归纳总结法、理论与实际相结合等方法对品牌的视觉形象加以规范来进行设计。
毕业论文关键词 海鲜品牌 VI设计 品牌设计 休闲食品
毕 业 论 文 外 文 摘 要
Title Visual Identity design of “Haicuotiantou”seafood snack
Abstract With the development of national economy in our country,the people’s standard of living has become persified and leisure,the snack food in people’s daily life percentage increase year by year,seafood has become part of people’s daily food。 In the inceasingly fierce competition in the market today,how a brand in the markey competition to better highlight the image of the enterprise itself, realize the brand value and the social efficiency optimization,in addition to the advantage of the product itself,a good brand enterprise image is also essential。VI is used to identify a company’s product and services of an intermediary,it is one of the enterprise intangible assets,good VI design can help enterprises to better establish the brand image and enhance brand awareness,mark a better communication between enterprises and consumers。
This article is mainly to the virtual brand “Haicuotiantou” seafood snack food to a set of VI design,in determining the product positioning on the basis of market research,mainly by corporate logo,standard word and color as the core of a complete set,the system of visual expression system,through visual symbols more vividly exterprise idea,make it reflects the brand’s own characteristics。Research methods of this article mainly adopts literature research (internet collecting information,library information collection),comparison method,sum up method and integrating theory with practice,to the visual image to specification for design of the brand。
Keywords :seafood brand, Visual Identity design,brand design，snack food
目 次
1 绪论 1
1。1 研究背景及意义 1
1。3 研究内容及方法 1
2 海鲜类休闲食品市场调研 2
2。1 海鲜类休闲食品的市场发展现状 2
2。2 海鲜类休闲食品的市场案例分析 2
3 海鲜休闲食品VI设计理论分析 3
3。1 VI设计的概念 3
3。2 VI设计的起源及发展 3
3。3 VI设计的内容 4
3。4 VI设计的发展趋势及创新 6 海厝甜头海鲜休闲小食品VI设计:http://www.youerw.com/yishu/lunwen_99165.html