摘要海南省的“十三五”规划纲要拟定，大力发展西部地区旅游。首先应发展儋州的旅游业，将儋州市建设成琼西主要中心城市，以儋州旅游业统领整个西部的旅游发展。本文通过研究儋州市旅游业发展历程，以及在新形势下儋州市的旅游发展新现状，分析其旅游业发展的资源条件优势及对其旅游业发展有利的外部条件。并指出儋州市旅游业发展过程中存在的问题，对所存在的问题进行分析。本文立足于儋州市的实际状况，结合自己的理解认知，提出关于儋州市旅游业发展的思考与建议，以期对儋州旅游业发展提供帮助。43519

毕业论文关键词：儋州市；现状；发展问题

Study on The Tourism Development of Danzhou City

Abstract

The"13th five-year"outline of Hainan Province plan to vigorously develop the western region tourism. First of all, it should develop Danzhou's tourism industry, and Danzhou city will become the main center city of western region. Then, Danzhou tourism will be to guide the development of the entire western tourism. In this paper, through the study of the development of tourism industry in Danzhou, as well as in the new situation, the new situation of tourism development in Danzhou city. Analysis the tourism development of the resources of the advantage conditions, analysis the advantages of tourism development and the favorable external conditions for the development of tourism. And points out the problems existing in the process of the development of tourism, and analyzes the existing problems in the development of the tourism industry. Based on the actual situation of Danzhou City, combined with my own understanding, propose my thinking and suggestions of Danzhou City tourism development, in order to provide help for the development of tourism in Danzhou.

Key Words:Danzhou City; Present situation ; Development    problem

目  录

摘要 I

Abstract II

目录 III

一、引言 1

二、儋州市旅游发展现状与趋势 1

（一）儋州市旅游发展历史 1

（二）新形势下儋州旅游业发展现状 2

（三）儋州旅游业发展趋势 2

三、儋州市旅游业发展优势 3

（一）儋州旅游业发展的内部条件 3

（二）儋州旅游业发展的外部因素 6

四、儋州市旅游业发展存在问题 7

（一）旅游资源开发问题 7

（二）旅游基础设施问题 7

（三）旅游产品市场定位和宣传问题 8

（四）旅游产品营销问题 8

（五）旅游企业及旅游从业人员问题 8

（七）儋州旅游与东部旅游存在差距 9

（八）旅游产业未形成集群效应 9

五、儋州市旅游业发展问题原因分析 9

（一）儋州忽略旅游规划与其他规划的关系 9

（二）儋州旅游缺乏有效的宣传 10

（三）景区效益不高，员工待遇不佳 10