摘要随着互联网和移动终端的快速发展,加之线下服务商户日益重视网络驱动的作用,近几年我国本地生活服务 O2O 在线市场规模保持较高增长幅度。Online To Offline(O2O)模式在移动互联网时代,生活消费领域通过线上(虚拟世界)和线下(现实世界)互动的一种新型商业模式。相对于销售侧重实物购物的B2C,O2O侧重服务性消费,包括日常生活的餐饮、电影、旅游、健身、租房等,也就是本地生活类产品,这个市场的量比实物更加巨大。本文通过对现有本地生活服务类o2o模式格局进一步分析,总结归纳相关特点和局势,以淘点点为例着重分析阿里o2o发展特色以及其发展过程中的优势与缺陷。深入研究在o2o模式陷入混战之际涉足o2o试图整合市场信息的方式及途径。以此为本地生活服务类市场资源进一步整合、促进市场进一步发展提出可行性建议。47882
With the rapid development of the Internet and mobile devices, coupled with the growing importance of the offline merchant network driver role, in recent years, the service life of the local online market size O2O maintain a high growth rate. Online To Offline (O2O) mode in the mobile Internet era, the life of the consumer sector through online (virtual world) and the line (real-world) a new business model interaction. With respect to the kind of shopping sales focused B2C, O2O focused service consumption, including everyday dining, movies, travel, fitness, rent, etc., that is, products of local life, greater than the physical market. Based on the existing local life service o2o mode pattern further analysis, summarized the relevant characteristics and situation to Ali Taodiandian o2o little, for example analyzes the development of features and its development process strengths and flaws. In-depth study into the melee mode o2o occasion involved in trying to integrate market information o2o manner and means. Local market resources in order to further the integration of life services, to promote the further development of the market make feasible suggestions.
Keyword: O2O;local life; E-commerce;Taodiandian
目 录
第一章 引言 7
1.1 选题背景及意义 7
1.2研究内容 8
1.3研究方法 8
第2章 文献综述 9
2.1本地生活服务O2O电子商务模式简介 9
2.2 国内本地生活服务类O2O现状 10
2.3餐饮行业具象分析 11
第3章 本地生活服务类O2O模式内涵与发展 12
3.1本地生活服务类O2O模式简介 12
3.1.1本地生活服务类O2O基本内涵与发展历程 12
3.1.2本地生活服务类O2O基本模式 13
3.2现有本地生活服务类O2O现状与格局分析 15
3.2.1本地生活服务类O2O现状 15
3.2.2本地生活服务类O2O垂直行业现状区分 16
3.2.3互联网三大巨头在本地生活服务类O2O布局分析 16
第4章 餐饮行业本地生活服务类O2O现状分析 19
4.1基本情况 19
4.2 代表企业 20
4.2.1大众点评 淘点点本地生活服务类o2o电子商务模式研究:http://www.youerw.com/guanli/lunwen_50162.html