摘要21世纪以来，随着经济的发展和科技的进步，继互联网兴起之后，电子商务在企业的市场营销和交易活动中扮演着越来越重要的作用。电子商务的各类平台也深深地影响着每一位使用者。各大企业均利用电子商务平台实现了电子广告的发布与销售、并且可以提供各种各样的服务。近两年，移动化电子商务的爆发式增长也同样影响着我们每一个人。在淘宝店铺之后，微信小店也出现在我们的身边。在移动电子商务市场中，除了淘宝店铺手机端外，以微信小店为代表的移动社交化电子商务平台的市场交易量也呈迅速增长的态势。本文比较纯电子商务平台的淘宝店铺和基于社交平台的微信小店在发展过程中的主要几个关键点。分析淘宝店铺从pc端到移动端的发展和微信从社交平台到商业化的趋势，以及淘宝和微信在各自领域的主要尝试和效果。从而能为广大消费者带来更好的购物体验和为两大平台提出更好的建议，也使得电子商务能更加快速而有序地发展。48132
毕业论文关键词：淘宝店铺； 微信小店； 移动电子商务；社交化电子商务
Abstract
Since the 21st century, with the development of economy and the progress of science and technology, after the rise of the Internet, e-commerce in enterprise marketing and trading activities play an increasingly important role. All kinds of electronic commerce platform also deeply affects every user. Companies are using e-commerce platform of the electronic advertising publishing and marketing, and can provide various services. Nearly two years, the explosive growth of mobile electronic business also affects every one of us. After the Taobao shop, Wechat shop also appear in the us. In mobile e-commerce market, in addition to Taobao shop mobiles, represented by Wechat shop mobile social e-commerce platform market trading volume has rapid growth trend. This paper relatively pure e-commerce platform based on social platform Taobao shop and Wechat shop in the main several key points in the process of development. Analysis to the taobao shop from PC to mobile development and Wechat to get to the trend of commercialization, from social platform and Taobao and main attempt and effects of Wechat in their respective fields. And thus better shopping experience for the vast number of consumers and suggest better for two platforms, also make the electronic commerce can more quickly and orderly development.
Keyword: Taobao shop；Wechat shop；mobile e-commerce；social e-commerce
目录
一、 引言 5
(一) 选题背景和意义 5
(三) 研究内容 6
(四) 研究方法 7
(五) 研究框架 7
二、 淘宝店铺与微信小店的相关性研究 7
(一) 淘宝店铺的相关性研究 7
1 淘宝店铺的平台简介 7
2 淘宝店铺的电子商务现状与市场反应 7
3 淘宝店铺的盈利威胁 8
(二) 微信小店的相关性研究 移动社交化电子商务微信小店与淘宝店铺的比较研究:http://www.youerw.com/guanli/lunwen_50496.html