租车旅游平台类互联网企业的运营策略+SWOT分析+PEST分析

摘要：“一场说走就走的旅行”正在改变传统旅游业。国旅副总裁说，让国旅感到害怕的是，年轻人都在使用线上旅行社，甚至线上旅行社也将过气，未来旅游业将被移动端统治。连阿里巴巴也加入了这场旅游业线上和线下的融合。61853

本文旨在通过调查法、观察法、文献研究法、实证研究法、经验总结法深入总结相关资料,分析租车旅游平台类企业的运营基础、未来的发展方向。

本文将使用文献研究归纳法、调查法及定性与定量分析相结合的方法来深入地分析企业现状，宏观运营、微观运营、发展方向。通过对海外租车平台的实证调查，并在调查结果基础上开展定性分析。

通过对新兴的租车旅游平台类互联网企业内部与外部环境的实地考察与资料调研，探索分析适合该类企业的运作方向与营销方向，尝试拟定出合理有效的企业运营与管理模式，符合当代的“以人为本”的积极地员工培养模式以及通过企业定位找到消费者人群，制定出吸引该类消费者眼球的营销方式。以此来提高企业存活率，提高市场占有率，提高企业知名度。

毕业论文关键字：旅游平台，海外租车，运营策略

The operation strategy of car travel platform of Internet companies

"A trip for said come away" is changing the traditional tourism. CITS, vice President, said, let the CITS was afraid that young people in the use of online travel agencies, or even line over the online travel agencies, tourism industry in the future will be ruled by mobile terminal. Alibaba also joined the tourism integration of online and offline.

The purpose of this paper is to through survey method, observation method, literature research, empirical study and experience summary method further summarizes the relevant information, the analysis of the operation of the car rental companies such tourism platform, the development direction of the future.

This article USES literature research, investigation, induction method and the combination of qualitative and quantitative analysis methods to deeply analyze the present situation of enterprise operating the macro, micro operations and development direction. Through the empirical survey of overseas rental platform, and based on the results of the survey to conduct qualitative analysis.

Through the rental of emerging Internet platform and tourism categories, for the enterprise internal and external environment of the field survey and data research, explore the analysis for the class enterprise operation direction and marketing direction, trying to work out reasonable and effective operation and management mode of enterprise, in accordance with the "people-oriented" modern staff training mode and actively find consumers through corporate positioning, formulate marketing eye to attract the consumers. In order to improve the survival of enterprises and enhance the market share, improve enterprise well-knownness.

Key words: tourism platform;overseas car rental;operation strategy

前言 1

（一）研究的背景 1

（二）研究的意义 1

一、租车旅游平台现状调查及分析 2

（一）现状调查 2

（二）现状分析 2

二、租车平台企业战略分析 3

（一） PEST分析 3

（二）企业愿景 4

（三）波特五力模型分析租车旅游平台类互联网企业的运营策略+SWOT分析+PEST分析:http://www.youerw.com/guanli/lunwen_67838.html