摘要：随着我国企业竞争越来越激烈，加强企业团队建设显得十分重视，而将绩效评估与团队建设结合起来，将有利于促进团队成功，但当前一些企业对此并没有引起重视。本文站在团队成功视域下，就如何更好的开展团队绩效评估工作进行了研究，以XX企业市场营销团队作为案例，从有昨于明确团队目标、形成团队合力、发挥个人作用、体现团队价值四个方面，提出了绩效评估对团队成功的影响；在此基础上分析了XX公司营销团队成功视域下绩效评估情况，还存在绩效评估目标不够明确、内容比较单一、指标不够系统、模式比较滞后的问题。基于此，提出了强化绩效评估目标的战略性、内容的多元性、指标的系统性、模式的创新性四个方面的优化对策，旨在为XX企业乃至其他同类企业更好的开展市场营销团队绩效评估提供参考。70701

毕业论文关键词：绩效评估；团队建设；团队成功；影响因素

A Study on The Impact of Performance Evaluation on Team Success

Abstract: as China's enterprises increasingly fierce competition, strengthen the team construction of the enterprise is very seriously, and the performance evaluation and construction team together, will be conducive to the promotion of team success, but some companies do not have to pay attention to. This paper stands in the team perspective, on how to better carry out the work of team performance evaluation is studied, with the marketing team of XX company as a case, from yesterday to clear team goals, team play together, four aspects of the inpidual role, reflect the team value, proposed the influence on team success in the performance evaluation; based on the analysis of the situation of performance evaluation of XX company's marketing team success perspective, there are performance evaluation objectives is not clear enough, the content is relatively simple, the index is not system, model comparison problems. Based on this, put forward to strengthen the performance evaluation of strategic target, content persity, index system and model innovation of the four aspects of the optimization strategy, designed for XX enterprise and other similar enterprises to better carry out marketing team performance evaluation of reference.

Key words: performance evaluation; team building; team success; influencing factors

目   录

前言 1

一、课题涉及的理论 2

（一）绩效评估理论 2

1. 绩效评估的内涵 2

2. 绩效评估的作用 2

3. 绩效评估的原则 3

（二）团队建设理论 4

1. 团队建设的内涵 4

2. 团队建设的价值 4

二、绩效评估对团队成功的影响分析 6

（一）有利于明确团队目标 6

（二）有利于形成团队合力 6

（三）有利于发挥个人作用 7

（四）有利于体现团队价值 7

三、XX公司营销团队成功视域下绩效评估存在的问题 9

（一） XX公司概况 9

（二）XX公司营销团队绩效评估现状 9

1. 营销团队绩效评估的流程 9

2. 绩效评估对团队成功影响的研究:http://www.youerw.com/guanli/lunwen_80132.html