摘要:当前,社会传播环境发生了巨变,传统媒体和新媒体之间由竞争到融合,用户和受众从分化到聚合的趋势十分明显,从而进入了新媒体时代。新媒体是充分利用媒介载体,把微信、电视、报纸等既有共同点,又存在互补性的不同媒体,在人力、内容、宣传等方面进行全面整合,实现“资源通融、内容兼融、宣传互融、利益共融”的新型媒体。本文以上海小资美食微信公众号为例,以新媒体编辑为研究对象,分析了当前新媒体编辑的现状、其日常工作以及工作要求,通过与传统编辑优劣性的对比,反思了新媒体编辑遇到的工作挑战,阐述了新媒体编辑培养新媒体素养的急迫性、必要性,从而引发对新媒体编辑新的思考,以期有益于提升新媒体编辑的品质。71239
The reflections on editorial work in the new media environment
Abstract:At present, the social environment has changed dramatically, traditional media and new media, from competition to integration between different media, from differentiation to users or audiences aggregate trends are evident, entered the mutual infiltration and cross, both competition and cooperation into the media age. Thaw is to make full use of the media media carriers, similarities, such as micro-credit, television, newspapers, and complementarity of the different media in human resources, content, promotion of a comprehensive integration, "accommodation resources, content and integration, promote harmony, harmony of interests" of new media. Paper to Shanghai petty food micro-letter public, for cases, combined edit practitioners features, to new media edit for research object, analysis has current technology journals edit new media literacy of status, described has new media edit training new media literacy of urgent sex, and need, and combined new media industry vocational Hou education, proposed has new media edit new media literacy foster of way, to benefit upgrade technology journals new media of operation of quality.
KeyWords:new media;editor;new media editor;news
目录
引文 1
一 新媒体编辑的工作要求 2
(一) 新媒体编辑的工作内容 2
1 把握导向,组织报道 2
2 编辑稿件,提高素养 3
(二) 做好一名新媒体编辑的要求 4
1 要有文字敏锐性 4
2 信息发布的速度要快 4
3 要有强大的信息量 4
4 抓住落脚点 4
二 新媒体编辑的工作挑战 4
(一) 新媒体编辑目前面临的问题 4
1 新媒体资源利用率不高 5
2 新媒体资源不受重视 5
(二) 新媒体编辑目前的挑战 5
1 对新媒体编辑思路的挑战 5
2 对新媒体编辑技术的挑战 6
三 关于新媒体编辑的思考 7
(一) 新媒体的优劣性分析及思考 7
1 新媒体的优势 7
2 新媒体的劣势 对新媒体环境下编辑工作的思考:http://www.youerw.com/guanli/lunwen_80854.html