恒辉机车配件企业关系营销策略研究

摘要关系营销是企业不可缺少的营销方式与途径。人们总是愿意与他们所认识、所信任的人做生意，这是关系营销的本质。关系营销最基本的目标，是最大程度化的提高客户的终身价值。本文在阐述了关系营销理论的基础之上，采用该理论与实际相结合的研究方法，研究了恒辉机车配件企业所实施的关系营销策略。本文首先介绍了研究背景与意义、研究内容与思路以及研究的目的和方法，并且对关系营销理论进行了简单的回顾，在深入细致地调查了恒辉企业在机车配件行业的基本情况和对恒辉机车配件企业的现有关系营销策略进行了分析，认真剖析恒辉机车配件企业的在针对客户所实施的关系营销策略方面所存在的问题，通过对存在的问题加以改进，对恒辉机车配件企业的客户关系营销策略提出了一些相关建议。80170

毕业论文关键词关系营销客户机车配件企业

毕业论文外文摘要

Title Hang Hui Motorcycle Accessories Marketing Strategy and Research Corporate Relations

Abstract Relationship marketing is essential marketing method and approach。 People are always willing to know them, the trust business, which is the essence of relationship marketing。 Relationship marketing basic goal is to maximize the improvement of customer lifetime value。 This paper describes the basis of the above relationship marketing theory, the use of the theory and practical methods of combining study the relationship marketing strategy Hang Fai motorcycle accessories business implemented。 This paper introduces the research background and significance, content and ideas and the purposes and methods of research and relationship marketing theory for a simple review, in-depth and detailed investigation of the basic situation of enterprises in the Hang Fai motorcycle accessories industry and constant Fai motorcycle accessories companies existing relationship marketing strategy analysis, careful analysis of Hang Fai motorcycle accessories business relationship in the marketing strategy for the implementation of the customer problems through the problems to be improved, for motorcycle accessories Hang Fai enterprise customer relationship marketing strategy put forward some suggestions。

Keywords Relationship Marketing Customer Loyalty Motorcycle Accessories Business

1 绪论 1

1。1 研究背景与意义 2

1。2 研究内容与思路 2

1。3 研究的目的与方法 3

1。3。1 研究的目的 3

1。3。2 研究的方法 3

2 关系营销基本理论综述 4

2。1 关系营销概述 4

2。1。1 关系营销的基本特征 4

2。1。2 从交易型营销到关系营销 5

2。2 工业品营销 6

2。2。1工业品营销的特征 7

2。2。2 影响工业品购买的因素 7

3 恒辉机车配件企业客户关系营销策略分析 9

3。1 恒辉机车配件企业的基本情况 9

3。2 恒辉机车配件企业客户关系营销策略现状分析恒辉机车配件企业关系营销策略研究:http://www.youerw.com/guanli/lunwen_93021.html