国产手机行业的出口竞争力分析

摘要：近年来国产手机行业发展迅猛，逐渐在国际上崭露头角，但相较于国际上的一些大品牌来说，我国的国产手机行业仍很被动，出口竞争力还较薄弱。尽管各厂商每年也都在推陈出新，但均价与苹果相比还是相差甚远，低端形象短期内难以改变。加快布局海外市场是现在国产手机行业的发展趋势，要提高出口竞争力，所要面临的问题不是短期内就能解决的。以引进人才、投资建设研发中心为前提，突破专利问题的难关，才能涉足于海外市场，逐渐提高国产手机行业的出口竞争力。82411

毕业论文关键词：国产手机；出口；竞争力

Export Competitiveness Analysis Of Domestic Mobile Industry

Abstract：In recent years, with the rapid development of domestic mobile phone industry, it gradually cuts a striking figure, on the international stage。 But compared to some of the international brands, China’s domestic mobile phone industry is still very passive, export competitiveness is relatively weak。 Although the manufacturers are also in innovation every year, but the average price compared with Apple is still very different, low-end image is difficult to change in the short term。 Speed up the layout of the overseas market is now the development trend of domestic mobile phone industry, to improve the competitiveness of exports, the problems to be faced can not be resolved in the short term。 To the introduction of talent, investment and construction of R & D center as a prerequisite to break through the difficulties of patent issues in order to get involved in overseas markets, and gradually improve the competitiveness of domestic mobile phone industry export。

Key Words：domestic mobile; export; competitiveness

绪论 1

一、手机行业的发展现状 2

（一）全球手机业的发展历程 2

（二）国产手机业的发展历程 3

1、产量保持着高速增长 3

2、国产手机的出口量日渐提升 4

3、国产手机的市场格局调整 4

二、国产手机行业的外部环境分析 6

（一）经济环境 6

（二）政治及法律环境 6

1、国际环境 6

2、国内环境 6

（三）社会文化环境 7

（四）技术环境 7

三、国产手机业出口竞争力评价 8

（一）评价指标体系 8

1、国际市场占有率 8

2、比较优势指数及其变化 9

（二）出口竞争力分析结论 10

1、一般分析结论 10

2、出口中存在的问题 11

四、提高国产手机行业出口竞争力的对策 14

（一）政府行为 14

1、知识产权的保护 14

2、对创新型企业的支持 14

3、加大行业监管力度 14

（二）行业层面国产手机行业的出口竞争力分析:http://www.youerw.com/guanli/lunwen_96699.html