摘要：中国经济平稳快速发展，中国航空物流业进入了一个快速发展时代。目前外国的航空物流公司大批进入中国，使国内的航空物流业面临着激烈竞争。中国国航的航空物流业要面对许多的外资竞争对手,未来该如何发展成为重要的研究课题。中国国航要准确地把握中国航空物流业的未来发展方向,找出避免自己不足的策略，制定出符合市场发展和客户需求的中国国航的航空物流业务的发展战略。就必须先了解和掌握中国以及全球航空物流业的发展历史、发展现状和发展趋势。因此本文第一部分阐述了中国航空物流业的研究目的，意义及现状。第二部分介绍了国内、外航空物流业的发展。第三部分介绍了目前国航的现状，并对中国国航物流业经营的策略进行了分析。第四部分对国航的航空物流前景进行了分析。第五部分论述了中国国航的未来发展策略及其重要对策。第优尔部分是结论与建议。35482
毕业论文关键词: 中国国航；航空物流；物流
Analysis of the aviation logistics business strategies and the prospect of Air China
Abstract：
With the rapid economic development of China, the Chinese aviation logistics industry has entered a rapid development era. At present, foreign air logistics companies are entering China, which makes the logistics industry of China facing fierce competition. The aviation logistics industry of Air China in China should face many foreign competitors. How to develop it in the future becomes an important research subject. Air China should grasp the future development direction of China's air logistics industry accurately.They should not only figure out how to avoid their lack of strategies, but also develop in line with market development and customers’ demand of Air China's aviation logistics business development strategies. And above all, they must understand and master the development history, the present situation and the development trend of China and the global aviation logistics industry. Therefore, the first part of this paper describes the research purposes, significance and status of China aviation logistics industry. The second part introduces the development of domestic and foreign aviation logistics industry. The third part introduces the current situation of Air China, and analyzes the strategy of Air China logistics operation. The fourth part analyzes the aviation logistics foreground of Air China. The fifth part discusses the future development strategy of Air China and its important counter measures. The sixth part is the conclusion and suggestion.
Keywords: Chinese International Airlines; aviation logistics; logistics
 目  录
前 言    1
一、研究综述    2
（一）研究目的和意义    2
（二）研究现状    2
二、国内外航空物流业的发展    4
（一）国内航空物流行业发展格局    4
    1、航空物流的概念    4
    2、航空物流行业的发展与前景    4
    3、航空物流行业竞争格局和发展趋势    5
（二）国外航空物流行业发展格局     8
三、国航的航空物流业务经营策略     10
   （一）国航的简介及现状    10
    1、国航的简介     10
    2、中国历史最长的常旅客计划    10
    3、国航的一体化运营    10
（二）国航营销策略     11
    1、大客户营销策略     11
    2、价格营销策略    12 中国国航的航空物流业务经营策略与前景分析:http://www.youerw.com/jingji/lunwen_33451.html