摘要：随着经济全球化进程的加快，双十一也从从最初仅仅是想做一个淘宝商城的购物节,从而让大家记住淘宝商城，逐渐变成了商家、快递业、第三方服务业以及电商平台等相关行业的购物狂欢节。本文试图从“双十一”在我国的变化，分析双十一的变化为我国国际贸易带来的新趋势。本文分为五个部分，第一部分介绍国内外相关内容的研究现状以及文章的研究目的和意义；第二部分介绍“双十一”在我国的发展情况，主要从“双十一”的由来和现状两方面着手；第三部分是文章的重点部分，分析“双十一”为我国国际贸易带来的新变化，主要从我国国际贸易的现状、“双十一”对我国国际贸易的影响挑战三个方面进行分析；第四部分是浅析“双十一”在我国发展前景、对我国国际贸易带来的促进与挑战；第五部分得出结论并提出建议。38627
毕业论文关键词：“双十一”；网购全球化；电子商务
The Development of ‘1111’ Shopping Carnival Brings Our International Trade New Changes
Abstract: With the acceleration of economic globalization, from1111 Shopping Carnival just want to do a Taobao Mall shopping festival, so that we can remember “Taobao”, become the business, the express industry, the payments industry, third-party services, and related industries such as electronic business platform of shopping carnival gradually. This article attempts to "1111 Shopping Carnival " change in our country, analyzes the new changes of 1111 Shopping Carnival changes to China's international trade. This paper is pided into five parts， purpose and significance of the status of research and study abroad first part introduces the article; The second part of the "1111 Shopping Carnival " in the development of our country, mainly from the "1111 Shopping Carnival " of the origin and status of two aspects; the third part is the key part of the article analyzes the "1111 Shopping Carnival " for our international trade the new changes, mainly from the current situation of international trade, the impact on China's international trade, three challenges were analyzed; the fourth is of the "1111 Shopping Carnival " in China's development prospects; the promotion and challenges of China's international trade; part V concludes and recommendations.
Keyword: ‘1111’ Shopping Carnival;Global Online Shopping;Electronic Commerce
目 录
绪论 1
一、研究综述 2
（一）研究目的和意义 2
（二）国内外研究现状 2
二、“双十一”在我国的发展 4
（一） “双十一”的由来 4
1、 “双十一”的概述 4
2、 “双十一”的网购全球化 4
（二） “双十一”的发展与现状 5
1、 “双十一”的初始发展 5
2、 双十一”发展中体现的特点 5
(1) 电商的强大聚合用户能力得以体现 5
(2) 电商的渠道地位强化 5
(3) 双十一的货源准备成为年度生产供应计划 6
(4) “双十一”成为整体的消费者节日 6
(5) 促生新的互动模式以及商家的组织模式 6
(6) “双十一”未来发展模式构想 7
3、“双十一”的改变 7
三、 “双十一”对我国国际贸易发展带来的影响 9 双11的发展给我国国际贸易带来的新变化:http://www.youerw.com/jingji/lunwen_37646.html