摘要文化贸易是20世纪80年代以来随着文化产业迅速崛起而发展起来的一种新型贸易形式。我国入世以来，进出口贸易快速增长，但主要集中在机电、纺织品、半成品等货物贸易方面，而文化贸易却存在逆差严重、产品结构不合理等问题，在一定程度上制约着我国文化软实力的发挥。本文的主要内容包括国内外学者对文化贸易的内涵的定义，并总结了文化贸易的特点，然后通过发展现状和发展困境两个方面来分析我国对外文化贸易的发展，最后针对所面临的发展壁垒和困境，进一步对我国对外文化贸易发展路径进行探析，希望对于加快发展我国文化贸易，提高国家文化软实力和影响力有所裨益。63989

毕业论文关键词  文化贸易  逆差 发展困境 发展路径

毕 业 论 文 外 文 摘 要

Title  China’s Cultural Trade Development Difficulties And Development Paths                                                   

Abstract Cultural trade is a kind of new trade form as the culture industry rapidly rises since the 1980s.Since China’s accession to the WTO,import and export trade develop rapidly ,but mainly concentrated in the aspect of mechanical and electrical,textile products,semi-finished products and other goods trade,whereas cultural trade has same problems,such as serious deficit,unreasonable product structure,to a certain extent,restrict the play of our country’s cultural soft power.The main content of this paper includes domestic and foreign scholars on the definition of the connotation of cultural trade，and summarizes the characteristics of cultural trade，and then through two aspects of development present situation and development difficulties to analyze the development of cultural trade in our country，finally in view of the barriers and difficulties faced by development，further to analysis of China’s cultural trade development path, hoping that it’s helpful for speeding up the development of cultural trade in our country and improving the national culture soft power and influence.

Keywords  Cultural trade  Deficit  Development difficulties   Development paths

1  引言····1

1.1  背景··1

1.2  研究意义及内容··1

2  中国文化贸易发展的状况·2

2.1  文化贸易的内涵和特点·2

2.2  中国文化贸易的发展概况····4

3  中国文化贸易的发展困境·8

3.1  文化折扣度高····8

3.2  重视度低···9

3.3  竞争力弱···10

3.4  缺乏引领企业····10

3.2  营销模式不健全··11

4  中韩文化贸易比较··11

4.1  贸易竞争力比较··12

4.2  显示性比较优势··13

4.3  韩国文化贸易发展的经验····14

5  中国文化贸易的发展路径·16

5.1  运用国际营销渠道和发行网络16

5.2  通过国际合资、合作生产····17

5.3  利用外国企业实现海外运营··17

5.4  运用国际化平台进行海外推广18

结论··19

致谢··20

参考文献···21

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表4.1·12