摘要：本文通过讨论我国自主品牌手机从无到有，从开始发展到逐步占领国际市场，通过分析讨论我国自主品牌手机在这个过程中遇到的问题以及衍生出的一大堆问题，通过历年数据进行对比，分析得出我国目前自主品牌手机厂商手机出口的能力，出货量，出口数额，以及各个区间我国国产手机的占比情况等等，希望能即此得到我国目前在国际市场上的比重情况，得出一个基本的国内手机厂商于国际市场竞争力的初步结论，分析得到我国自主品牌手机相较于国际知名品牌手机的差距到底在哪里，以及现如今我国自主品牌手机在国际市场上的布局等等。通过与海外厂商优劣势进行横向纵向对比得出我国自主品牌手机厂商的长处，以及如何通过合理运用这些长处以获得更长远的发展以期未来在国际市场上能够拥有属于资金的一片天；当然也通过对比得出我国自主品牌手机厂商的短处，通过数据分析对比得出我国自主厂商如何在发扬长处的同时弥补短板，以期能够在国际市场中获得主动权，不会被太快速的淘汰。在文章最末尾给出一些具有建设性的意见和建议，希望我国自主品牌手机能够在未来的路上越走越远，也希望我国自主品牌手机能够在国际市场拥有更多的话语权以及更高的知名度。71247

毕业论文关键字：自主品牌 市场占有率 国际竞争力

Abstract：Through the discussion of China's own brand mobile phone from scratch, from the beginning to the gradual development of the international market, through the analysis of China's own brand mobile phone in the process of the problems encountered and derived from a lot of problems, through the calendar year data comparison , The analysis of China's current brand mobile phone manufacturers mobile phone export capacity, shipments, the amount of exports, as well as the various regions of China's domestic mobile phone share of the situation, etc., hope that this can be China's current market share in the international market, Draw a basic domestic mobile phone manufacturers in the international market competitiveness of the initial conclusions, analysis of China's own brand mobile phone compared to the internationally renowned brand mobile phone in the end where, and now China's own brand mobile phone in the international market layout Wait. Through horizontal and vertical comparison with overseas manufacturers to make horizontal and vertical comparison of China's own brand mobile phone manufacturers strengths, and how to rational use of these strengths in order to obtain more long-term development in order to the future in the international market can have a day of funds; Compared to the weaknesses of China's own brand mobile phone manufacturers, through data analysis and comparison of China's independent manufacturers how to carry forward the strengths while making up for short board, with a view to the initiative in the international market, will not be too fast out. At the end of the article given some constructive comments and suggestions, hope that China's own brand mobile phones in the future on the road farther and farther, but also hope that China's own brand mobile phones in the international market can have more voice and higher Reputation.

目录

绪论 1

（一）选题背景 1

（二）选题目的 1

一、我国自主品牌手机发展概况 2

（一）阶段一：（1987一1997） 2

（二）阶段二:(1998一2000) 2

（三）阶段三:(2001一2003) 中国自主品牌手机出口策略分析:http://www.youerw.com/jingji/lunwen_80867.html