活动管理视角下展会传播科技信息的平台效应研究

摘要：通过互联网和通信技术的不断发展，社会化信息程度也大幅度得到提高，与此同时，会展以一种全新的更具生命力的表现形式在经济市场中大放光彩。

随着全球经济一体化进程的加快，会展业已发展成为新兴的现代服务贸易产业，融入当下人们生活的各个方面。近年来，展会趋向专业题材方向发展，因技术的进步及媒体事业的日新月异，展品、展示手段的科技含量不断增加，使用高科技的展出手段来提高展会的品质、品牌，尤其是互联网的发展对会展业的影响是积极的。本文在研究过程中以文献法为主要研究方法，融合个案分析法、实地调查法，选择具体的展会作为研究案例，来论述文章的核心内容。81200

本课题将针对展会传播科技信息的平台效应，以中国国际工业博览会为例，从活动管理的角度出发，主要从活动策划、活动筹备、活动现场管理、活动评估的角度来剖析展会传播科技信息的平台效应。在了解展会平台传播科技信息现状的前提下，对于展会参展商的科技信息传播的影响效应进行深入研究分析，通过所学到的专业知识，将现实社会中的实践问题转化为科学研究对象，运用系统的方法探索活动管理角度下的展会传播科技信息的平台效应，基于我国会展业的现状发展，得出相关结论。

毕业论文关键词：展会信息传播；活动管理；科技信息传播；平台效应

Research on the Platform Effect of Sci - tech Communication Information from the Perspective of Activity Management

Abstract：With the steady development of China's economy, the exhibition industry in the economic development plays an increasingly important role, people on the exhibition industry research more and more in-depth。 Through the continuous development of Internet and communication technology, the degree of socialization of information has also been greatly improved, at the same time, the exhibition in a new and more viable form of expression in the economic market shine。

This topic will be based on the platform effect of the exhibition of scientific and technological information, taking the China International Industry Fair as an example, from the perspective of activity management, mainly from the activities planning, event preparation, event site management, activity assessment point of view to analyze the exhibition of scientific and technological information Platform effect。 Under the premise of understanding the status quo of the dissemination of scientific and technological information on the exhibition platform, the author analyzes the influence effect of the technology information dissemination of the exhibitors' exhibitors, and realizes the practical problems in the real society into scientific research objects by using the professional knowledge System approach to explore the activities of the management point of view of the spread of scientific and technological information platform effect, based on the status of China's exhibition industry development, draw the relevant

Key words: Exhibition information dissemination; event management; science and technology information dissemination; platform effect

引言 2

一、绪论 3

（一）研究背景 3

1、课题的研究背景及意义 3

2、课题的研究内容及方法 4

3 、课题研究的创新之处 4

（二）研究综述 5

1、课题的研究现状 5

2、课题的研究发展趋势活动管理视角下展会传播科技信息的平台效应研究:http://www.youerw.com/jingji/lunwen_94905.html