网络营销与传统营销的差异及整合探究
时间:2018-04-22 21:37 来源:毕业论文 作者:毕业论文 点击:次
| 摘要：伴随着当代互联网的快速发展,对各个行业都产生了巨大的影响。 企业营销形式的变化归因于网络营销的盛行。在互联网广泛普及应用的情况下, 传统市场营销和网络营销有很多的不同, 无论是理论还是方法都发生了变化。本文将从营销概念、营销理念、营销策略、组织和运营方式等方面来具体阐述两者的区别。但二者的营销目标是一致的，都是使消费者获得满足,使企业的利润最大化。21622 本文一共有5个章节，第一章讲绪论，阐述传统营销和网络营销的研究背景、研究目的和文献综述。第二章介绍了网络营销与传统营销区别的五个方面。第三章是分析传统营销和网络营销的利弊。第四章是在认识到二者各自优劣势的基础上，介绍整合运用的方法。第五章是最后进行总结。在本文中，对传统营销和网络营销的发展，分析其中的利弊，给企业提供合适的建议和策略。促进企业的迅速成长，使企业的总体营销策略获得最大的成功。 毕业论文关键词：网络营销；传统营销；差异；整合 The difference between network marketing and traditional marketing and integration Abstract：With the rapid development of the Internet, have had a huge influence on various industries. Changes in the enterprise marketing mode due to the prevalence of network marketing. In the case of the popularization of wide application, the traditional marketing and network marketing is very different, both the theory and the method are changed. This paper from the aspects of marketing concept, marketing concept, marketing strategy, organization and operation mode to illustrate the difference between the two. But the two marketing goal is the same, is to make the consumer get satisfaction, to maximize the profits of enterprises. This paper has 5 chapters, the first chapter introduction, explains the research background, the traditional marketing and network marketing purpose and literature review. The second chapter introduces the traditional marketing and network marketing difference from five aspects. The third chapter is the analysis of the advantages and disadvantages of the traditional marketing and network marketing. The fourth chapter is based on the two respective advantages and disadvantages of recognizing, introduces the method of integration application. The fifth chapter is the final summary. In this paper, the development of the traditional marketing and network marketing, analysis of the pros and cons, provides to the enterprise marketing strategies and suggestions to the right. Promote the rapid development of enterprises, to obtain the maximum success so that the overall marketing strategy of enterprises. Keywords: international marketing; traditional marketing; difference; integration 目 录 引 言 1 一、绪论 2 （一）研究的背景 2 （二）研究的目的和意义 2 （三）课题的研究现状和发展趋势 3 二、传统营销和网络营销的区别 6 （一）传统营销和网络营销的概念不同 6 1.传统营销的概念 6 2.网络营销的概念 7 （二）营销理念的不同 8 （三）营销策略的不同 9 （四）营销组织的不同 10 （五）企业运营的方式不同 11 三、传统营销和网络营销的优缺点 12 （一）传统营销的优缺点 12 1.传统营销的优点 12 2、传统营销的劣势 12 （二）网络营销的优缺点 13 1、网络营销的优点 13 2、网络营销的缺点 13 (责任编辑：qin) |