网络舆情中的地方政府形象研究
时间:2018-05-21 21:30 来源:毕业论文 作者:毕业论文 点击:次
| 摘要网络，作为人民群众行使参与权、表达权、监督权的新兴平台，凭借着其高时效性，高自由度，一跃成为表达人民群众呼声最活跃的新型平台。就网络舆情成长的速度之快、影响之大、与传统舆情的区别，和我们常说的舆论有何不同等要素，人们很难给出明确的答案。因此，本文将就网络舆情的定义进行深入剖析。 经过了改革开放的中国，伴随着经济腾飞增长的同时，出现了一些不和谐音符。一些地方政府无视中央的领导，私自挪用公款，贪污腐败，对地方的建设不作为，导致部分地方政府形象大大受损。而网络作为新型的平台，网络舆情所具有自由性，交互性打破了传统舆情受时间，空间的限制，充分保证了我国公民行使舆论监督权的固有权利。 所以，网络舆情有利于地方政府改进行政能力，逐步做到真正地执政为民。而地方政府通过提高工作能力，增加政府公信度，有利于优质政府形象在网络传播，也使网络舆情的环境得到净化，使网民的舆论趋于理性。而也正因为如此，一些敌对分子，分裂分子等借助网络平台散布谣言，无中生有，妄图通过网络这个新兴舆论阵地拖垮我国经济。所以，建立恰当的网络监督机制，向网民展现真实的地方政府形象也应是我国社会主义精神文明建设的重要一步；但同时，网络监督也是过犹不及，太过严格的把关会使网络舆情失去活力，丧失舆情在网络平台上的优势，反过来也不利于地方政府改善自己的形象。23126 本文将就网络舆情与地方政府形象的定义，以及两者之间的相互影响进行深入剖析。基于两者之间的联系，本文也会对未来网络舆情与地方政府形象工程的发展做出笔者自己的分析和预测。 关键词 ： 网络，舆情，地方政府形象 毕业论文外文摘要 Title Local government's image in public opinion research networks Abstract Network, as a new platform for people exercise participation right, right of expression, the right of supervision, by virtue of its inherent high efficiency, high degree of freedom of expression, has become the voice of the people of new platform is the most active. The characteristics of public opinion on the network conditions, and the growth speed, the impact of large, and the difference between traditional public opinion, and we often say that the opinion difference and other factors, it is difficult to give a clear answer. Therefore, the definition of the network public opinion in this paper will make a thorough analysis of. Now after the reform and opening up China, accompanied by economic growth, some local governments regardless of the leadership of the Central Committee, embezzlement, corruption, building on local omission, resulting in greatly damaged part of the local government image. But the network as a new platform, network public opinion has the freedom, interactivity, breaking the traditional public opinion by time, space constraints. Fully guarantee the natural rights of our citizens to exercise the right of supervision by public opinion. Therefore, the network public opinion on the impact of the local government is deepening. Network public opinion for the local government's social and political views are worth learning and reference to the local government, which is beneficial to the improvement of the administrative ability, real people do gradually. And improve the ability to work through local government, increase the government's credibility, the high quality image of the government in the network communication, the network public opinion environment purification, the netizen opinion tends to be rational. But also because of this, some hostile, separatists, with the help of network spreading rumors, out of thin air, want to through the network this emerging media positions down the economy of our country. Therefore, establishing the network supervision mechanism appropriate, to the Internet to show the real image of the local government should also be an important step in the construction of socialist spiritual civilization; but at the same time, the network supervision is too far, too strict control will make the network public opinion to lose vigor, lose the advantages of public opinion in the network platform, which in turn is not conducive to the local government to improve its image. (责任编辑：qin) |