摘要随着经济水平的提高、私家车数量的增加以及人们消费观念的改变，自驾游作为一种新兴的旅游方式日益受到人们的关注。作为典型的旅游城市，镇江非常注重自驾游的发展，《镇江市旅游业发展“十三五”规划》就明确指出要“积极发展房车营地和自驾游基地，打造符合国际标准的品牌露营地”。本文对镇江自驾游发展现状、问题及对策进行了探讨，认为镇江自驾游存在自驾游资源吸引力不够、基础设施不完善、服务信息不完善、服务主体协作不强等问题，有针对性的提出了增加自驾游资源吸引力、完善基础设施、增加服务主体间的协作性等应对措施，以期促进镇江自驾游的进一步发展。87057

毕业论文关键词：自驾游；现状；对策；镇江

Research on the current situation and Countermeasures of self -driving travelling in Zhenjiang 

Abstract　With the improvement of the economic,the increase of the number of private cars and the change of people's consumption concept,the self-driving travelling has attract-ed more and more attention as a new way of travelling。As a typical tourist city,Zhe-njiang attaches great importance to the development of self-driving travelling and theZhenjiang Tourism Development plan for its 13th Five Plan clearly pointed out that we should positively develop RV campgrounds and drive oneself swim base,and bui-ld the famous campgrounds with international standards of brand camp,But there are

also many problems and shortcomings。The present situation,problems and countermeas-ures of self-driving travel development are discussed in this paper。And some proble-ms are found。For example,Zhenjiang self-driving travelling resources is not attractive enough。Infrastructure is not perfect,and the service information is imperfect,as well asagent service collaboration is not strong。

　According to the proposed of self-driving travelling,some suggestions are proposed to promote further development of Zhenjiang self-driving travelingl。Measures should be taken to strength the attraction of resources ,to improve quality of infrastructure,to increase the inter service cooperation。

Keywords: self-driving travelling；current situation；countermeasure；Zhenjiang

目  录

0 引言 1

1 自驾游概述 1

1。1 自驾游的概念 1

1。2 自驾游的兴起和发展 2

1。2。1 自驾游的兴起 2

1。2。2 自驾游的发展 2

1。3 自驾游的分类和特点 3

1。3。1 自驾游的分类 3

1。3。2 自驾游的特点 3

2 发展自驾游的必要性 4

2。1 有利于促进经济发展 4

2。2 有利于促进旅游方式的多样化 4

2。3 有利于促进旅游基础设施的完善 4

2。4 有利于促进旅游服务体系的完善 5

3 镇江自驾游发展现状及存在问题 5

3。1 镇江自驾游发展现状 5

3。1。1 自驾游旅游吸引物 5

3。1。2 自驾游公路交通网络 6

3。1。3自驾游信息化程度 7

3。1。4自驾游接待服务体系