摘要随着我国各项体育事业的飞速发展，各体育赛事如雨后春笋般蓬勃举办，而体育场馆作为举办各类体育赛事和全民健身的基础设施，日益得到世界各国的高度重视。一个大型体育赛事的成功举办，不仅可以提升该国的世界影响力，也可以带动举办地经济的快速发展，更重要的是，还可以促进体育基础设施和公共文化设施的建设与发展。与此同时，我们也应清楚意识到每一个体育场馆的建设周期都较长，投资额度比较大，资金在短时间内很难得到回收，加之后期管理复杂、维修费用较高等，随着时间的推移，当这些设施出现不同程度的自然老化之时也便难以适应人们日益增长的全民健身和群众文化娱乐活动的需要，其直接面临的问题便是为政府和社会带来沉重的包袱。由此可见，体育赛事场馆赛后管理确是一把“双刃剑”，如何在各体育赛事之后充分开发利用体育场馆，摆脱困境，为社会创造更大的经济效益亟待解决。基于此，笔者首先简要分析了体育赛事场馆的基本概况，包括体育赛事场馆的内涵和特征、体育场馆经营模式和经营方式，进而分析了我国体育赛事场馆赛后管理所存在的问题，在借鉴德国和美国体育赛事场馆管理经验的基础上，就我国体育赛事场馆赛后管理提出了发展对策，期望通过本研究可以提供一定的参考价值。87605

毕业论文关键词  体育场馆 赛后管理 管理水平 营销方式

毕 业 论 文 外 文 摘 要

Title    Research on the management of sports venues after the game

Abstract With the continuous improvement of China's socialist market economic system, rapid development of sports and sports events are springing up like vigorous held, and sports venues as the host of all sports and fitness foundation facilities, it has been attached great importance to all countries in the world。 The success of a large-scale sports events are held can not only enhance the country's influence in the world, can also lead to hold the rapid development of economy, more important is, can also promote the construction and development of physical infrastructure and public cultural facilities。 At the same time, we should also be aware of every stadium construction cycle is long, relatively large amount of investment, funds in a short period of time is difficult to be recovered, coupled with the complexity of the late management, maintenance costs higher, with the passage of time, when these facilities are not the same degree of natural aging is also difficult to adapt to the needs of the growing fitness and mass culture and entertainment activities occur, directly facing the problem is the bring heavy burden to the government and the society。 Thus, sports venues management is indeed a double-edged sword, how in the sports events fully developed utilization of sport venues, out of trouble, for the community to create greater economic benefits to be solved。 Based on this, first of all, the author briefly analyzes the basic situation of sports venues, including the connotation and characteristics of sports venues, stadiums management mode and mode of operation, then analyzes the problems existing in the China sports venues management, in reference to the basis of Germany and the United States sports venues management experience, China sports venues management proposed development countermeasure, expected by this study can provide certain reference value。From+优|尔-论_文W网www.youerw.com 加QQ752018.766

Keywords   Sports stadiums; After the management; The management level; marketing

目 次

1绪论 1

1。1研究背景及意义 1

1。2研究方法 2