摘要随着互联网电商平台的发展与壮大，各种类型的平台不断涌现，特卖平台以其每日特卖的性质占据一席之地。其中主营的特色活动板块之一：限时抢购，因其限时限量超低价的特点，成为了人们找寻性价比和抢购的阵营。如淘宝的淘抢购，蘑菇街的快抢，楚楚街的限时抢购。

这样的模式固然很好，然而现在的消费者时间碎片化，竞争平台在增加且营销手段在变，消费者偏好也无定数，为了整体效益的提升，限时抢的商品结构必须整改和优化。

选取配饰作为研究的类目，楚楚街的限时抢购作为研究的平台模块。本文以如下架构展开研究：前言部分，总结研究的背景、研究意义、框架安排和创新点阐述；正文分为三部分，其一，通过文献研究法，阐述了限时抢购、商品结构、配饰类目的定义及商品结构优化的理论。其二，通过调查研究法，阐述限时抢及在楚楚街的购特征及运行模式；整理数据，总结楚楚街限时抢购配饰类商品结构；总结竞争对手平台限时抢购配饰类商品结构；对比相关的数据及分析后，提出楚楚街配饰类商品结构问题，如二级类目占比不合理、商品结构不完善；其三、根据数据的分析，综合商品结构优化的相关理论，提出商品结构优化的策略。如人群适配优化、价格带优化、品牌层次优化、二级类目要做到广度和深度的优化等，后提出了商品结构优化的考核指标。最后总结观点，提出建议，阐述不足之处并做了发展前景的展望。88360

毕业论文关键词：配饰； 限时抢购； 商品结构；楚楚街

Abstract With the development and expansion of the Internet business platform, various types of platforms continue to emerge, which sell platform because of its daily sale of the nature of a place。 Which the main characteristics of the activities of the plate: limited time to buy, because of its limited time, limited and ultra-low prices, has become people looking for cost-effective and snapped up camp。 Such as Taobao's Amoy buy, mushroom Street, fast grab, Chu Chu Street, time limit buying。

This model is very good, but now the consumer's time has been fragmented, the competitive platform is increasing, and marketing tools are changing, consumer preferences are changing, in order to enhance the overall efficiency, limited time to grab the commodity structure must be rectification and optimization The

Selected accessories as the study of the category, Chu Chu Street, the limited time to buy as a platform for research。 This paper is pided into three parts: First, through the literature research method, elaborated the limited time to buy, commodity structure, accessories category, the study of the background, the significance of the study, the framework of the arrangements and innovation points out; The definition of limited time to buy the characteristics of the optimization and commodity structure optimization theory。 Second, through the investigation and study method, sort out the data, summed up the Chucu Street, the time limit to buy accessories business structure; summed up the competitor platform limited to buy accessories business structure; compare the relevant data and analysis, put Chu Chu Street accessories business structure , Such as the second category is unreasonable, the product structure is not perfect; Third, according to the data analysis, comprehensive commodity structure optimization theory, put forward the strategy of commodity structure optimization。 Such as crowd optimization, price optimization, brand level optimization, two categories to be breadth and depth of optimization, and then put forward the optimization of commodity structure assessment indicators。 Finally, summarize the views, put forward shortcomings and made a prospect of development prospects。