摘  要宋城演艺是一只创业板证券，经营范围主要有演出及经纪业务，音乐表演、戏曲表演、歌舞表演、杂技表演、综合文艺表演等。宋城是中国最大的主题公园。众所周知，宋城用了20年，创造了一个演艺业的奇迹。据宋城官网数据分析，宋城演艺是世界上大型剧院及座位数拥有最多者，它旗下有30个各类型剧院，6500个座位数。以“给我一天，还你千年”为口号的宋城千古情，则是宋城景区的灵魂。是一场人生必看的演出。本论文通过对杭州宋城演艺，以宋城千古情为主例分析它的发展状况及优势与不足，对此在现在社会的新形势下，如何更好的发展宋城演艺提出自己的对策建议。89027

毕业论文关键词：宋城演艺; 主题公园; 宋城千古情; 演艺业

Abstract：Songcheng performing arts is a gem securities, the business scope of the main performances and brokerage business, music performances, opera performances, dance performances, acrobatics, comprehensive theatrical performances, etc。。 Songcheng is the largest theme park in china。 It is well known that Songcheng spent 20 years creating a miracle in the Performing Arts industry。 According to the official website of Songcheng data analysis, Songcheng performing arts is the world's largest theater and seat number has the most, it has 30 types of theaters, the number of seats in the 6500。 "Give me a day, but also you Millennium" as the slogan of the eternal love of Songcheng, is the soul of Songcheng scenic spots。 It's a live show。 This article through to the Hangzhou Songcheng performing arts, Songcheng as an example to analyze the development status of eternal love and its advantages and disadvantages, this new situation in the society now, put forward his suggestions on how to better performing arts development in Songcheng。

Key words: Songcheng performing arts; theme park; Songcheng eternal love; performing arts industry

目  录

摘要 2

引言 5

一、宋城演艺的塑造过程 6

（一）宋城演艺发展历程 6

1．萌芽阶段 6

2．形成阶段 6

3．发展阶段 6

4．深化阶段 6

（二）“千古情”品牌的内涵特点及成功之道 7

1．内涵特点 7

2．成功之道 7

（三）宋城千古情的品牌产业模式分析 8

1、宋城演艺的分析 8

二、新形势下宋城演艺发展面临的主要问题 12

（一）竞争激烈 12

（二）舞台局限于室内 12

（三）品牌热点不高 12

（四）营销力度不够 12

（五）景区服务人员素质不高 12

（六）缺少语言魅力 12

（七）品牌输出不顺 12

（八）盈利能力下降 13

（九）海外项目面临风险 13

三、宋城演艺深化发展的对策建议