摘    要  微信朋友圈的出现，奠定了C2C微商发展的基础，正是当初朋友圈的风行，才使得C2C微商逐渐壮大。而C2C微商的出现也是互联网经济高速发展的说明，也为互联网经济开拓了一个新的模式。C2C微商的出现满足了很多因为自身缺乏资本而无法进行实体创业的人的创业欲望，且由于销售的便捷和高效，C2C微商的对于日益壮大，但随之而来的也有各种问题，不仅影响了朋友圈的正常秩序，也让在朋友圈进行购物的消费者蒙受损失，C2C微商正在慢慢失去消费者的信任和信心。本文主要通过对C2C微商的现存信任问题进行研究，结合信任相关理论基础，为针对解决C2C微商信任危机问题提出了适当有效的建议，为规范C2C微商行为，发掘C2C微商经济作用以及推动互联网经济的健康发展做出微薄贡献。90376

Abstract：WeChat moments, laid the foundation for the development of C2C microboss, it is the popularity of WeChat moments which makes C2C microboss gradually grow。It is the emergence of the Internet economy of rapid development of the explanation, also for the Internet economy to open up a new model。The emergence of C2C microboss satisfies a lot of people who lack of capital to carry out the entrepreneurial desire of the entity, and because of the convenience and efficiency of the  sales, C2C microboss growing, but with the attendant also has a variety of problems, not only affect the normal order of the moments, but also to make shopping in the moments of consumers suffered losses, C2C microboss are slowly losing consumer trust and confidence。This thesis mainly through research on the existing trust problem of C2C microboss, combine trust-related theory foundation, put forward appropriate and effective suggestion to solve the problem of C2C microboss trust crisis, to standardize the behavior of C2C microboss, discover the economic effect of C2C microboss and promote the healthy development of internet economy make a meager contribution。

毕业论文关键词：C2C微商； 微信朋友圈； 信任危机； 消费者权益

Keywords: C2C microboss; WeChat moments; information asymmetry; Consumer rights

目    录

1绪论 4

1。1选题背景及意义 4

1。2 国内外文献综述 4

1。2。1 关于信任的相关研究 4

1。2。2 C2C微商的内涵及发展历程研究 5

1。2。3关于电子商务下的信任环境方面的研究 5

1。3研究内容及研究方法 6

1。3。1 研究方法 6

1。3。2 研究内容 6

2 C2C微商信任危机理论基础 7

2。1 信任基本理论 7

2。2 信息不对称理论 7

3 C2C微商信任现状及存在问题 8

3。1 C2C微商发展现状 8

3。1。1 C2C微商的定义 8

3。1。2 C2C微商发展现状 8

3。2 C2C微商信任危机表现 10

3。3 C2C微商信任危机源Q于W优E尔A论S文R网wwW.yOueRw.com 原文+QQ75201,8766 深层次探究 12

3。3。1 网络媒介信息不对称 12

3。3。2 相关法律法规不完善