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摘要在电商时代，物流的重要性不容忽视，物流相当于企业与客户之间联系的桥梁，扮演着很重要的角色。它影响着企业的形象、收入及未来发展。电子商务的快速发展，带来了激烈的市场竞争，也使消费者出现了分散性和地域性，物流配送在电子商务企业发展中的作用显得越发重要，物流配送模式的选择和服务水平的高低正在逐渐成为约束电子商务企业生长和发展的重要因素。如果能采取一个物流配送模式是契合自己本身的，就可以大幅度减少其运营成本，进而提升了电子商务企业的服务水平，这样可以大大加强企业的市场竞争力，有助于企业的健康发展。46197
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本文是以宿迁京东商城为案例，介绍了它的发展过程，重点剖析了宿迁京东商城物流配送模式的选择原因及其自身的优劣势，结合当前国内外研究成果和调查分析，对宿迁京东商城的物流配送提出相关的改进措施及意见。
毕业论文关键词：京东商城；自营物流；电子商务；物流配送
ABSTRACT In the era of electricity suppliers, the importance of logistics can not be ignored, the logistics is equivalent to the bridge between enterprises and customers, plays a very important role. It affects the enterprise's image, income and future development. With the rapid development of e-commerce, brings the fierce market competition, but also to enable consumers there have been scattered and regional, the role of logistics in e-commerce enterprises is more and more important, level of logistics distribution mode choice and level of service is gradually becoming about beam electronic business enterprise growth and development of important factors. If you can take a logistics distribution model is itself fit, you can greatly reduce the operating costs, thereby enhancing the service level of the enterprise electronic commerce, which can greatly enhance the market competitiveness of enterprises, contribute to the healthy development of enterprises.
This article is in Suqian Jingdong Mall as an example, introduces its development process. It focuses on the analysis of choice of Suqian Jingdong Mall logistics distribution mode and its advantages and disadvantages, combined with the current domestic research results and survey analysis, logistics distribution of Suqian Jingdong Mall forward relevant improvement measures and advice.
Key words：Jingdong mall;Customized logistics;Logistics distribution
目 录
摘 要 I
ABSTRACT II
第一章 选题的背景及意义 1
1.1选题的背景 1
1.2选题的研究意义 1
第二章 相关理论概述 3
2.1电子商务的含义 3
2.2自营物流的含义 3
2.3物流配送的含义 3
第三章 宿迁京东物流自营物流配送模式分析 4
3.1宿迁京东商城的介绍 4
3.2宿迁京东商城自营物流构建的原因 4
3.3宿迁京东商城自营物流配送模式分析 5
第四章 宿迁京东商城配送模式优化策略 10
4.1把自己的物流做的更加专业化、更具特色化 10
4.2对节假日的销售高峰期提早做好准备 10
4.3划分不同的收费标准 11
4.4加强对物流员的培训，提高综合素质 11
4.5完善现有的物流基础设施，加强制度管理 11
4.6对物流配送模式不断学习创新 12
结束语 13
致 谢 14
参考文献 15
第一章 选题的背景及意义