摘要: 随着科技时代的来临,会展业也面临着转型。参展商对于参展的需求已不再满足于单纯的实物交换,而更为青睐无形的优质资产——技术交流。相较于实物所直接带来的货币形态的盈利,技术交流为他们带来的无形资产则可以提高企业的软实力。通过会展对企业技术交流的作用所存在的5个方面作为主要的评价指标,对不同年龄层的企业参展商进行调研分析,论证会展对于企业技术交流的作用。在该课题研究中,采用调查问卷的方法并分析数据,对会展对企业技术交流的作用做出客观系统的评价,以期为相关企业(尤其是技术型企业)的决策部门或管理机构、赞助商以及从业人员的行业研究提供可靠的理论参考。20399
关键词: 技术交流;作用;无形资产
The Analysis of the exhibition’s function on the enterprise technical communication
Abstract:Under the lead of technology, the exhibition revolution is coming accordingly. The demands of the exhibitors are not focusing on the exchange of the goods, but the intangibles, such as techniques or skills. Compared with the direct economic benefits, technology, as the powerful engine of a company, is the driving force for the development of the company in the future. I pide the function of the exhibition on the enterprise technical communication into five aspects and use them as the main evaluation index, through which I make investigation and analysis of exhibitors in different age groups and achieve the goal of proving my thesis topic finally. In this research paper, I adopt the questionnaire method and fetch the data through it. With the help of data, I can systematically and objectively evaluate exhibition’s function to the enterprise technical communication. I hope the evaluation result will provide reliable and theoretical references for the decision-making and administrative departments of relevant enterprises (especially technology-oriented enterprises), agencies, sponsors and practitioners who are making industry research.
Key Words: technical communication; function; intangible assets
目录
引 言 3
一、概述 2
(一) 研究背景和意义 2
1. 课题的研究背景 2
2. 课题的研究意义 2
(二) 研究的现状和发展趋势 3
1. 课题的研究现状 3
2. 课题的研究发展趋势 4
二、调查问卷分析 5
(一)调查方法 5
(二)样本分布 5
(三)分析报告 5
1. 加强与大学的沟通 5
2. 密切与研究机构的联系 6
3. 促进新技术的交流 7
4. 从会展活动中得到的重要技术合作伙伴 8
5. 会展建立的技术交流对市场份额 8
三、分析会展对企业技术交流的作用后的对策及建议 9
结 论 12
致 谢 13
参考文献 14
附录: 调查问卷表 15