新疆喀什潜在会展城市的思考+SWOT分析
毕业论文关键字： 会展业；潜在城市；喀什
Study of potential exhibition cities- Case of kashgar
Abstract ：With the development of exhibition industry, people realize the role and impact of exhibition industry to the development of urban cities , many cities in the Mainland blindly follow the trend to develop exhibition industry , but few people noticed the problems that whether it is Suitable for exhibition here , whether it will be successful , whether it is a long-term development, which makes people began to think of those cities who can answer all the questions above , and can become a successful convention center in that region ,and also promote economic development around the other cities. In the east China there has been formed the Yangtze River Delta, Pearl River Delta region which centered in Peking,Shanghai and Guangzhou . Although China has a large land area most of the developing the exhibition industry in China are the coastal and eastern cities , now there are serious duplications of exhibition in these cities , exhibitors participate exhibitions too many times but gain no effects , the demand for exhibition products reached a saturation point . But no one pay attention to the western part that a very potential market waiting for discovery and development. The entire Xinxiang,one sixths of china waiting to be developed ,yet Kashgar is the cultural center of the Xinjiang Uygur Autonomous Region , where there is a completely different culture with the mainland that can attract domestic and foreign exhibitors and visitors . And now there are several Terrestrial export zone , the Terrestrial export lead most Asian and European countries , such conditions brings Kashgar the advantage that other cities do not have .besides , Xinjiang is really a good place, there are a lot of classic scenic spots worth seeing, and then Kashgar is the cultural and economic center of the entire southern Xinjiang , Development of exhibition industry in Kashgar will has Significant impact on the economy of Xinjiang.
Key word: exhibition；Potential City,；Kashgar
目录
一、 绪论 5
(一) 研究背景 5
(二) 研究目的 5
(三) 研究意义 6
二、 会展业与城市发展 7
(一) 会展业的发展 7
(二) 会展业的功能 8
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