家具展对上海经济拉动效应的实证研究
毕业论文关键字：拉动效应；会展经济；家具展
Empirical Study on the Stimulating Effect on Shanghai’s Economy of Furniture Exhibition
Abstract：Now the exhibition industry has become the core content of the third industry, with the rapid development of exhibition, more and more people pay attention to the exhibition. Exhibition industry is a non polluting industry and it plays an important role in promoting the growth of the whole social economy. Theoretically, a mature exhibition industry have a 1:9 pulling effect on the economic development of the city, which do a fair income to 1, may promote the related industry revenues for 9. This is China international furniture exhibition the pulling effect is calculated as the research object, studies the furniture fair in Shanghai reflect specific aspects of economic effect, analysis the existing problems and put forward effective Suggestions and countermeasures, makes the exhibition economy pulling effect in theory and in practice to achieve consistently, but also provide reference for other parts of the exhibition industry development.
Keywords：Pull effect；Exhibition economy；Furniture exhibition
目录
1 概述 1
1.1 研究背景 1
1.2 研究目的及意义 2
2 经济拉动效应分析 3
2.1 经济拉动效应概念界定 3
2.2 会展经济收益的构成 3
3 家具展类展会情况 4
3.1 国外大型家具展会情况 4
3.2 国内家具展情况 5
3.3 中国（上海）国际家具展览会情况 5
4 实证分析 8
4.1 调查问卷的设计思想 8
4.1.1 调研目的 8
4.1.2 调研内容 8
4.1.3 调研对象 8
4.1.4 调研地点 9
4.2 调研方法 9
4.3 调查结果的统计与分析 9
4.3.1 消费结果统计 9
4.3.2 参展商的消费构成 10
4.3.3 观众消费构成 10
4.3.4 家具展的经济拉动效应 11
4.4 误差分析 11
5 结论及建议 13
5.1 结论 13
5.2 建议 13
致谢 15
参考文献 16
1 概述
1.1 研究背景
随着上海会展业的发展所带来的经济效应，使得会展经济备受关注。会展经济指的是通过举办会议、展览、节事活动从而带动相关产业，如通讯、交通运输、物流行业、餐饮住宿等的发展。其在取得直接经济效益的同时带动影响着相关的产业经济，同时带来巨大商机，吸引更多投资，推进当地旅游业的发展，促进整个社会全面发展。如今中国（上海）国际家具展览会已经堪称世界家具展，展会已连续成功举办19届。展会之所以能够持续成功离不开各方面的共同努力，更重要的是离不开其强大的经济带动效应。如今，全国各地都争先发展会展业，但是和欧洲一些发达国家的会展业相比，我国会展业的发展仍然属于初级发展阶段。在这样的情况下，一个成熟展会的举办是否真的有如此强大的经济拉动效应呢？这样一个成熟的展会到底为上海带来了多大的经济拉动效应？
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