创意城市建设中的上海会展业发展
毕业论文关键词： 创意城市；会展业
Development of Shanghai exhibition industry under the Construction of Creative Urban
Abstract: In the critical period of China's drive to achieve innovation and development transformation, Creative City has become Shanghai's new strategy and new target of" Key targets of China's 12th five-year plan" , at the same time, the exhibition industry has become a new industry in Shanghai, with the Shanghai World Expo, the world's largest exhibition center building in Shanghai Hongqiao , creative cities and interactive exhibition industry trend showing booming. MICE industry is an important strategy to promote creative city development, but also the construction of the main content and creative city.
Through the construction of a large background of creative cities, using the collected and analyzed data, analyzes the development trend of Shanghai exhibition industry, the opportunities and challenges of Shanghai exhibition industry due to creativity Urban Construction. Focus on the insufficient points,the prospect and the problems of Shanghai exhibition industry were discussed, as well as improvements to the MICE industry exhibition industry development planning in Shanghai suggested.
Keywords: creative city, MICE industry
目录
摘要 ii
Abstract ii
一、绪论 1
（一）创意城市的概述 1
（二）课题的研究背景 1
（三）研究目的与意义 2
二、创意城市建设与会展业的互动 4
（一）创意城市建设带动会展产业发展 4
（二）会展产业对创意城市建设的推动 5
（三）创意城市建设背景下上海会展业的机遇与挑战 5
1. 上海创意城市建设已经取得的成果 5
2. 上海会展业的机遇与挑战 7
三、德国鲁尔地区创意城市建设的经验 9
四、上海市展览产业发展的趋势分析 12
（一）市场总量快速增长 12
（二）产业化趋于加快 12
（三）专业化比重提高 12
（四）展馆面积继续扩大 12
（五）上海市会议产业发展的趋势分析 13
五、创意城市建设中的上海会展业发展的建议 14
（一）要加强政策扶持，加速培育创意产业、人才 14
（二）正确定位、合理规划,完善行业协会功能 14
（三）制定相关法律制度，加强知识产权保护 15
（四）转变政府职能，鼓励会展“走出去” 16
致谢 17
参考文献 18
一、绪论
（一）创意城市的概述
创意产业的根基在于创意，有了创意产业才能构筑创意城市，而创意城市又萌生新的创意。如果深度挖掘一下创意城市的思想，最早可以追溯到英国文多利亚时期的John Ruskin和William Morris所创立的文化经济学。但创意城市的理论研究则是跟随着最近创意经济时代的到来才开始。