泛成国际货运上海货代业发展现状及对策研究
毕业论文关键字：国际货运代理业 现状 对策
Analysis Of The Development And Research Of Shanghai ‘s Freight Forwarding – For example EURASIA
Abstract: With the continuous development of international trade and international transportation, establishment of the public warehouses in the port and city, the international freight forwarding has a fast development, and gradually developed into an independent industry. Its feature is broad contact surface , multi link ,and strong professionalism; Its function is complex miscellaneous freight business in the international trade for centralized coordination and plan as a whole . Therefore, the formation of an international freight forwarder is the inevitable outcome of the international commodity circulation process, essential part of international trade. The important role it plays in developing the national economy is irreplaceable, it is the important tie that links the shipper and the carrier, also the organizer and designer of the international trade transportation. Shanghai’s international shipping agent enterprises is an emerging industry, this article sums up the present situation of Eurasia, finds out the current problems , focusing on the analysis of measures that should be taken and development prospects.
Key Words：International freight forwarding industry；present situation； Strategy
目 录
绪 论．1
一、国际货运代理与国际货运代理企业概述2
（一）国际货运代理的相关概念2
（二）国际货运代理企业的相关概念3
二、货代业在我国以及上海的发展．4
（一）我国货代业的发展4
（二）上海货代业的发展5
三、泛成国际货运有限公司企业概况．6
（一）企业发展．6
（二）企业业务．6
（三）企业结构．7
四、泛成国际货运有限公司发展存在的问题8
（一）服务方式单一，缺乏核心竞争力 8
（二）收费混乱，业内竞争激烈．8
（三）客户服务水平和客户满意度有待提高8
（四）企业信息化落后，缺少必要信息网络系统．9
（五）创新型专业人才缺乏，服务理念落后．9
五、泛成国际货运有限公司发展中问题产生的原因．10
（一）受我国货代市场整体发展水平较低的影响． 10
（二）税率经济体制不完善，责任规范不健全10
（三）缺乏完善合理的员工绩效考核体系．10
（四）企业自身缺乏重视必要的销售管理模式11
（五）企业的准入门槛比较低，缺乏员工激励体制．11
优尔、 提高泛成国际货运有限公司竞争力的对策研究12
（一）合理配置物流资源，指定相应竞争策略12
（二）加快规范健全管理体制12
（三）努力提升客户满意度．13
（四）完善物流信息系统．14
（五）加大物流人才培养力度14
结 语．15
致 谢16
参考文献 17
上一篇：创意城市建设中的上海会展业发展
下一篇：会展业对其他行业的作用分析