摘    要 在全球经济一体化的背景下，近年来跨境电子商务逐步兴起，现已经成为国际贸易的新趋势。由于跨境电子商务的兴起，国际贸易壁垒被不断消除，国内市场逐渐与国际市场接轨，成为国际市场的一部分。而跨境电商物流作为跨境电商的实现，即是跨境电商的最主要成本之一，也直接影响了客户满意度。因此，跨境电商物流的发展直接影响着跨境电商的发展。而其中中小型跨境电商物流企业由于声誉、规模、资金等方面与大型跨境电商物流企业相比存在着很大的劣势，使中小型跨境电商物流企业其获取信息成本高昂；融资成本高，发展资金不足，竞争成本高。如何提高中小型跨境电商物流企业的整体素质，增强核心竞争力及可持续发展能力是本文核心内容。90098

毕业论文关键词：跨境电商； 跨境电商物流； 中小型跨境电商物流企业； 核心竞争力 

Abstract In the context of global economic integration, cross-border e-commerce in recent years has gradually become a new trend of international trade。 Due to the rise of cross-border e-commerce, international trade barriers have been eliminated, the domestic market gradually with the international market, as part of the international market。 The cross-border electricity supplier logistics as a cross-border electricity supplier to achieve, even if one of the most important cross-border electricity suppliers costs, but also directly affect the customer satisfaction。 Therefore, the development of cross-border electricity supplier logistics plays an important role in the development of cross-border electricity supplier。 The small and medium enterprises because of the scale of cross-border electricity supplier logistics and capital as well as its reputation in the aspects of large-scale logistics enterprises have great disadvantage, so the result agreed with the customer when the high cost, the cost of acquiring information is high, ability is weak; the high cost of financing, lack of development funds, the high cost of competition。 How to improve the overall quality of small and medium-sized cross-border electricity supplier logistics enterprises, enhance the core competitiveness and sustainable development capacity is the core content of this article。

Keyword: International Trade； the Cross-border Logistics； Small and Medium Businesses of the Cross-border Logistics； Core Competitiveness

目    录

第一章、 引言 8

（一） 研究背景与意义 8

1。 我国国际贸易现状 8

2。 跨境电商是国际贸易发展新趋势 8

3。 跨境物流是跨境电商发展的关键因素 9

4。 中小跨境电商物流企业现状 9

（二） 研究内容与基本观点 10

1。 跨境电商物流主要摸式探讨 10

2。 国际物流对跨境电商的促进作用 10

3。 跨境电商物流成本问题 10

4。 跨境电商下的国际物流周期问题 10

5。 退换货物流难以实现 10

6。 中小跨境电商物流企业的生存困境 10

（三） 研究的思路与方法 10

1。 文献研究法 10

2。 案例研究法 10

（四）技术路线图