连云港市经济型酒店发展对策研究
目前,连云港的经济型酒店才刚刚起步。一方面，连云港作为江苏沿海大开发的中心城市、国际性港口城市，经济总量持续增长，旅游业日益兴旺，给连云港发展经济型酒店带来了良好契机。另一方面，在发展过程中又暴露出市场混乱、产品同质化严重、管理经验不足、专业人才短缺、品牌知名度较低、营销策略单一等诸多问题，若解决不好，必会对连云港经济型酒店长远发展产生不利影响。面对日趋激烈的市场竞争,如何更好更快地发展经济型酒店，适应连云港旅游业和商务发展的需要，定会成为连云港酒店业持续健康发展的一项非常重要的话题。
毕业论文关键词：经济型酒店 连云港 发展战略
Research on the Development Countermeasures of Economy Hotels in Lianyungang
Abstract:With the rapid development of domestic economy and the prosperity of public tourism,there is an increasing demand for clean,comfortable,convenient and economical hotels.In late 1990s,economy hotels emerged in large and medium-sized cities in china.After the rapid development in major cities,the economy hotels has expanded to the second and third-tier cities.As a new member of the hotel industry , economy hotels in china still have a long way to go to reach the standard of their counterparts in foreign countries though they keep a good momentum and have a promising future.Proceeding from the actual conditions of Chinese hotel industry,a deeper research and discussion on relevant issues of economy hotels is very meaningful,not only to it’s own development,but also to the realization of a higher standard of hotel facilities for which the public have been pursuing.
At present,economy hotels in lianyungang is still at the starting period.On one hand,as a central city in the coastal large-scale development region and an international port city ,fast economic development and prosperity of tourism industry have brought an excellent opportunity to the development of economy hotels in Lianyungang.On the other hand,there are many problems arising in the process of development,say disorder of the market,serious homogenization of products,lack of relevant talents,low popularity and inadequate marketing measures.These problems will restrict the long-term development of economy hotels in Lianyungang.In face of increasingly fierce market competition,how to develop the economy hotels in an efficient way to meet the need of tourism and business will become an important topic.
Key Words：economy hotels, Lianyungang city,developing strategy.
目 录
一、绪论 - 1 -
（一）研究背景及意义 - 1 -
（二）研究内容与研究方法 - 2 -
二、经济型酒店的界定及其研究概况 - 3 -
（一）经济型酒店的界定及其特点 - 3 -
（二）经济型酒店研究综述 - 5 -
三、连云港经济型酒店的发展条件分析 - 9 -
（一）连云港市发展经济型酒店的社会条件分析 - 9 -
（二）连云港市发展经济型酒店的供需市场分析 - 10 -
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