新常态下句容草莓农产品营销战略+SWOT分析
毕业论文关键词：创新 农产品 营销 SWOT
Marketing Strategies of Agricultural Products Based on New Normal-A Case Study of Jurong
Abstract:In today's social, the condition of market economy continuously forge ahead, agricultural marketing has entered a new stage, followed by the demands of consumers become more perse, but also quality. Results of present agricultural production sales market has become the most important features in the following: production is more concentrated in the same place, too much larger lead to products supply, and about how to sell agricultural products, is there a more innovative ways to improve sales. From now on, after the market economy will be more penetrate into every corner of life, which makes higher spirit, we must play to cope with the increasingly fierce competition situation. National policy for agriculture, rural areas and farmers to ensure that the interests of farmers, optimize the marketing mode of agricultural production, which is to increase farmers income, improve their quality of life of the main methods. Jurong city today has presented the modernization of agricultural products marketing, but also forward said,now also showed some cannot adapt to the deficiency of the current economic, mainly in sales approach,method and level. So, it is very urgent to innovation of jurong city agricultural product marketing, marketing, as a representative of the characteristics of agricultural products marketing of jurong strawberry will be study as an example in the article.
Key Words：Innovation agricultural products marketing SWOT
目录
一、绪论 1
（一）研究背景 1
（二）研究意义 2
（三）文献综述 3
（四）研究方法 5
（五）本文的创新点 5
二、 相关理论基础 5
（一）市场营销理论 6
（二）消费者行为理论 7
三、新常态下农产品的营销模式分析 8
（一）农民专业合作社的营销模式 8
（二）电子信息平台的营销模式 9
（三）区域农产品的品牌营销模式 11
四、句容草莓营销的SWOT分析 12
（一）优势分析 13
（二）劣势分析： 14
（三）机遇分析： 15
（四）威胁分析： 15
五 句容草莓营销战略 16
（一）营销战略的比较 16
（二）营销战略的生成 17
（三）营销战略的选择 18
上一篇：金融发展促进经济增长的实证分析
下一篇：人民币国际化影响因素研究