中国跨境电子商务零售市场的研究
毕业论文关键词：跨境电子商务； 零售； B2C模式
Abstract
Cross-border e-commerce is pided into general commodity trade and retail trade. Compared with the traditional international trade, the retail has more potential market. It always small batch, high frequency and high speed. This article through the Chinese cross-border e-commerce market environment faced by the global economic downturn, China cross-border B2C e-commerce retail market with stable cash flow and a bigger profit space got the favor of various enterprises. Using the method of comparative analysis, it is concluded that although cross-border electricity retail market development accelerated and total consumption accounted for the total retail sales of social rise up, but as a result of cross-border electricity retail market is still faced with a long-distance logistics transportation problem, faulty Cross-border electronic payment system and tax rebates and other problems, so as a proportion of the total consumption in the import and export trade is still small. In this paper, I want to give some advices that we should improve the efficiency of customs clearance and the system of electronic payment, build new cross-border methods such as the third party logistics enterprise mode to promote the development of China's cross-border electricity retail market
Key words： Cross-border e-commerce; Retail; B2C
目 录
摘 要 ‐I‐
Abstract ‐II‐
引 言 ‐1‐
一、跨境电子商务介绍 ‐1‐
（一）含义 ‐1‐
（二）跨境电子商务与传统贸易模式对比 ‐2‐
（三）跨境电子商务模式分类 ‐3‐
（四）中国跨境电子商务零售市场的宏观发展环境 ‐4‐
二、中国跨境电子商务零售市场现状 ‐6‐
（一） 中国跨境电子商务零售市场交易规模扩大 ‐6‐
（二）中国跨境电商市场零售总额占比逐年扩大 ‐7‐
（三）中国跨境电商零售市场用户规模特点 ‐8‐
三、中国跨境电商零售市场B2C模式面临的机遇与挑战 ‐10‐
（一）机遇 ‐11‐
（二）挑战 ‐11‐
四、促进中国跨境电子商务零售市场发展的建议 ‐13‐
（一）提高通关效率 ‐13‐
（二）完善电子支付系统 ‐13‐
（三）建立新型跨境第三方物流企业模式 ‐13‐
五、结束语 ‐14‐
参考文献 ‐15‐
致 谢 ‐16‐
中国跨境电子商务零售市场的研究—以B2C为例
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