摘 要当今时代，互联网的快速成长以及国内巨大的进口需求刺激了各大电商平台相继布局跨境进口直邮业务，随着4。8《关于跨境电子商务零售进口税收政策的通知》（以下简称“税改新政”）的落实，直邮模式在跨境电商发展中的重要地位愈发凸显。不过尽管目前直邮模式显示出了广阔的市场前景，但在其运行过程中还是存在了不少痛点，如物流运输时间较长、售后退换货服务不方便等。所以本文会采取SWOT分析法、问卷调查法等多种方式对直邮模式竞争力提升进行深入研究，并针对其出现的问题提出相应的对策研究，即建设物流体系，运用新兴科技提升用户体验，从标品向非标品的转化等，使直邮模式成为一种更适合我国现状发展的模式。88742

毕业论文关键词：跨境进口电商；直邮模式；SWOT分析；竞争力

Abstract Nowadays，the rapid growth of the Internet and the huge domestic import demand to stimulate the major electricity business platform has been cross-border import direct mail business, with 4。8 "on cross-border e-commerce retail import tax policy notice" (hereinafter referred to as "tax Change the new political ") the implementation of direct mail mode in the development of cross-border electric power in the increasingly prominent position。 However, despite the current direct mail mode shows a broad market prospects, but in the course of its operation there are still a lot of pain points, such as logistics and transport for a long time, after-sales service is not convenient and so on。 Therefore, this paper will take SWOT analysis, questionnaire survey and other ways to enhance the competitiveness of direct mail mode to carry out in-depth study, and its corresponding problems put forward the corresponding countermeasures research, namely the construction of logistics system, the use of emerging technology to enhance the user experience, From the standard product to the non-standard product transformation, so that the direct mail mode to become a more suitable for the development of China's current situation model。

Key words: Cross - border import electricity business; Direct mail mode; SWOT analysis; Competitiveness

目录

摘 要 I

目录 II

一．导论 1

二．跨境进口电商直邮源Q于D优G尔X论V文Y网wwW.yOueRw.com 原文+QQ75201`8766 模式相关理论研究综述 1

（一）跨境直邮模式的内涵研究 1

（二）发展跨境直邮模式的必要性研究 1

（三）影响跨境直邮模式发展的痛点因素研究 2

三．跨境进口电商直邮模式的现状及发展趋势 2

（一）直邮模式的运行流程 2

（二）跨境直邮模式的现状 3

（三）跨境直邮模式的发展趋势 3

四．跨境进口电商直邮模式的竞争力分析 4

（一）优势分析 4

1。产品种类多，拥有丰富的sku 4

2。国内外差价大 5

3。商品品质有保障，消费者信任度高 5

（二）劣势分析 6

1。物流问题 6

2。售后退换货服务不便 7