“互联网+农业”价值链转型升级研究
毕业论文关键词：农业价值链，农村淘宝，微笑曲线
The Research of the transformation and upgrading of Agricultural value chain under the situation of “Internet +”
——in the example of Jinjia village
Abstract This paper focuses on agriculture, taking Jinjia village as the example to research how value chain transforms and upgrades when it integrates with Internet technology. By means of the research methods of field observation, interview, literature and comparative analysis, this study points the development state of JinJia village from micro perspective and compares how its agricultural value chain changes after it embraces Internet.
Refer to manufacturing ‘Smile Curve’，drawing the general outline of Internet-enabled Jinjia village’s agricultural ‘Smile Curve’ and discuss how to improve the added value on the ends of ‘Smile Curve’. The result of the study shows that the best value chain should be ‘Up to cloud and date, down to online to offline’. This paper focuses on the development state of Internet-enabled value chain of one certain district from micro perspective, being of great significance in providing decision-making basis and research material and source for someone related.
Key words: agricultural value chain, taobao village, smile curve
目 录
第1章 概述 4
1.1 研究背景及意义 4
1.1.1 选题的历史背景 4
1.1.2 选题的意义 4
1.2 国内外研究现状 5
第2章 研究的主要内容及研究的方法 7
2.1 研究的基本内容7
2.2 研究的方法..7
第3章 金家村农业价值链转型升级研究的理论基础7
3.1 价值链分析理论 8
3.2 “微笑曲线”理论 9
第4章 传统金家村农业价值链分析 10
4.1 传统金家村农业价值链概述 10
4.2 传统金家村农业价值链各环节产生的附加值大小分析 11
第5章 “互联网+金家村“农业价值链分析 12
5.1金家村以农村淘宝的形式拥抱互联网 12
5.1.1加入农村淘宝后的金家村农业价值链分析 12
5.1.2农村淘宝在金家村农业价值链转型升级过程中的利益关系 14
5.2 转型升级后的农业价值链存在的问题分析 15
5.3针对“互联网+”态势下的产业价值链转型优化分析 16
第6章 结束语 16
6.1本文研究结果 16
6.2本文存在的不足 17
致谢 17
参考文献 18