摘要随着互联网的发展，我国网民数量持续增长，截至2014年的12月，我国网民网购数量达到了3。61亿，比较2013年年底增加了5953万人，我国网民网购数量比例从48。9%增长至55。7%，增长率为19。7%。 2016年网购网民增长至4。48亿，手机网购用户在近几年增长迅速，网购已经成为人们的日常生活习惯，成为不可缺少的一部分，这也是生鲜电商也得以较快发展的原因。再加上网购的渗透率逐年攀升，人民的生活水平提高，对高品质生活的追求增加，这成为推动生鲜农产品电商发展的重要力量。2013年以来我国生鲜电商高速迅猛增长，至今也只有2%左右的渗透率，未来还有很大的发展空间。与此同时大型企业更加注重生鲜电商市场的发展，喵生鲜，一米鲜等平台出现使得生鲜电商在人民生活中的渗透率提高，生鲜电商将迎来新一轮的发展。近些年我国生鲜电商发展迅速，未来将成为我国电商的主要市场之一。2014年全国生鲜电商的交易额达到了260亿，比2013年的130亿增长了百分之百。2016年生鲜电商交易额达到了900亿。预计2017年能突破千亿，生鲜电商还具有很大的发展趋势。未来将会有越来越多的企业来瓜分生鲜电商这块巨型蛋糕。88885

毕业论文关键词：生鲜电商；冷链物流；发展趋势源Q于D优G尔X论V文Y网wwW.yOueRw.com 原文+QQ75201`8766

With the development of the Internet, the number of Internet users in China continued to grow, as of December 2014, the number of online shopping in China reached 361 million, compared with the end of 2013 increased by 59。53 million, the proportion of online shopping in China increased from 48。9% to 55。7% , The growth rate of 19。7%。 2016 online shopping netizens increased to 448 million, mobile online shopping users in recent years, rapid growth, online shopping has become the daily habits of people, become an indispensable part, which is also fresh electricity business also to the rapid development of the reasons。 Coupled with the penetration rate of online shopping increased year by year, the people's living standards improve the pursuit of high quality of life to increase, which has become an important force to promote the development of fresh agricultural products。 Since 2013, China's fresh electricity business rapid growth, so far only about 2% of the penetration rate, the future there is a lot of room for development。 At the same time large enterprises pay more attention to the development of fresh electricity market, meow fresh, one rice and other platforms so that the emergence of fresh electricity business in the people's life in the penetration rate, fresh electricity business will usher in a new round of development of。 In recent years, China's rapid development of fresh electricity business, the future will become one of the major markets of China's electricity business。 In 2014, the volume of fresh electricity merchants in the country reached 26 billion, an increase of 100 percent from 13 billion in 2013。 2016 fresh electricity business turnover reached 90 billion。 Is expected to break through 100 billion in 2017, fresh electricity business also has a great development trend。 The future there will be more and more enterprises to carve up the golden business this giant cake。

Key words: fresh electricity business;  cold chain logistics;  development trend

目    录

   1 引言 3

 1。1 选题背景及意义 4

 1。2 研究方法 5

   2 我国生鲜电商的发展状况 5

 2。1 我国生鲜电商的发展历程

 2。2 我国生鲜电商现阶段的发展状况