Catering Industry in Henan Province Old Enterprise Present Situation and Development Countermeasure Research
Abstract:In recent years, China's catering industry as a whole is still an upward trend, but in the face of fierce market competition, Henan catering industry at the same time forward also appeared to be inadequate, eight big cuisines which in twentieth Century 80's domestic media named the masses in the dish, not on the list, this one phenomenon must cause people attach great importance to the development of henan. We are familiar with in Henan catering industry in Luoyang is different, the first floor of Kaifeng, but these old brands without exception by foreign chains and other catering industry impact. The old name is our national wealth, the development status of Henan old brand catering industry based on the start, analyze and sort out the development of Henan old problems, and puts forward the measures, which is conducive to improve and solve the time-honored enterprises poor development status in Henan Province, to promote local food culture, is of great significance to revitalize Henan prosper.
Key words:catering industry;brand;Development Countermeasures
目 录
摘 要 1
Abstract. 1
一、河南省餐饮业老字号企业概况 2
二、河南省餐饮业老字号企业现状分析 3
三、河南省餐饮业老字号企业优势分析 3
(一)深厚的本地品牌优势 3
(二)独特的非专利技术优势 4
(三)坚实的本地市场认可优势 4
四、河南省餐饮业老字号企业存在的问题 4
(一)产品结构老化 4
(二)品牌扩张速度缓慢 5
(三)营销方式老化 6
(四)缺乏管理型人才,管理水平不高 6
五、河南省餐饮业老字号企业的发展策略 7
(一)改变管理战略,整合企业资源 7
(二)实施品牌战略,实行连锁经营 7
(三)创新经营理念,改变营销战略 8
(四)引进优秀人才,加强内部管理培训 9
参考文献 11
致谢 12
河南省餐饮业老字号企业现状及发展对策研究 前言
老字号是指具有悠久的文化背景,传承世代优秀产品、技能或服务,拥有鲜明的民族特征和深厚的文化底蕴,被社会广泛认可,社会信誉良好的品牌。河南地处中原是中华文明的发源地,饮食文化如同它的历史源远流长,河南饮食是以豫菜为代表的,在中国饮食文化上占有重要的位置。河南文化背景深厚,文化资源丰富,这些都较为有力的支持着河南老字号的发展。但是,随着改革开放力度的加大,以肯德基,麦当劳为首的西方餐饮不断向中国市场渗透,雪上加霜的是类似于川菜馆,粤菜馆等外省餐饮企业的做大并进驻河南市场,再加之老字号历史悠久,创新动力不足,比较守旧的特点使得河南老字号餐饮业发展不佳,并面临严峻的挑战。与其他地区的著名老字号餐饮企业相对比,比如天津狗不理包子,北京全聚德烤鸭等,河南省的老字号餐饮企业的知名度远远不如这些餐饮名店,这背后的原因非常值得研究。