B2C商务中信息不对称问题的解决方案
The Solutions of Asymmetric Information in B2C E-commerce
Abstract：In recent years, the rapid development of Internet technology, the Internet based B2C business model, is the most extensive business mode for application. In B2C e-commerce, the buyer and seller transactions through the network platform, it greatly saves the transaction cost, shorten the transaction time, improves the transaction efficiency. Bring the B2C e-commerce convenient at the same time, because of the asymmetry of information exchange or transaction time caused it surfaced. The general situation of the B2C electronic commerce are introduced briefly, analyzed the reason of B2C e-commerce, and this analysis because of the information asymmetry problem on the B2C market. Through analysis, three problems of information asymmetry to avoid B2C e-commerce activities gives the solution, and from the angle of empirical study of Joyo , analyze, verify the effectiveness of the method described in this article.This paper is to study the problem for fraud containment in B2C e-commerce market behavior, increase consumer trust in B2C e-commerce mode, there is a certain positive role in promoting the development of B2C e-commerce. From the above we can see, this research has a strong practical significance and application value.
Key Words: B2C Business; Information Asymmetry; Solutions.
目 录
摘 要 1
Abstract 1
一、B2C电子商务相关理论概述 2
(一)B2C电子商务概述 2
(二)B2C电子商务中模式下信息不对称概述 3
二、B2C电子商务信息不对称的原因和产生的影响 3
(一)B2C电子商务中信息不对称形成的原因 3
(二)B2C电子商务信息中不对称产生的影响 5
三、B2C电子商务中信息不对称问题的解决方案 7
(一)B2C电子商务中信任体系的建立 7
(二)B2C电子商务中风险规避机制的建立 8
(三)健全和完善企业销售体系 9
(四)提高消费者对信息的甄别能力 10
四、以卓越网进行实例分析 10
(一)建立完善的信息交互机制 11
(二)保证优质的商品质量 11
参考文献 13
致谢 14
B2C商务中信息不对称问题的解决方案 前言
近年来，互联网技术发展迅速，基于互联网所出现的电子商务也呈现出异彩纷呈的多样化形态，比如B2C模式下的电子采购的运用。近年来电子商务的发展，使得B2C商务模式得到了最为广泛的应用。在B2C电子商务中，买方和卖方通过网络平台进行交易，这样极大的节约了交易成本，缩短了交易时间，提高了交易效率。但是，由于时空相隔，双方处在网络这一虚拟的世界当中，信息不对称的问题愈演愈烈。信息不对称的问题，使得网上欺诈行为滋生，消费者权益被损害，消费者对B2C商务模式信任降低，从而阻碍电子商务的发展。
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