摘    要发达国家的经验指出会展在一个地区乃至一个国家经济发展中起到的拉动作用十分显著。据美国展览研究中心统计，展览会的经济拉动效应约为1：10。因此，近几年来我国大力发展会展行业，积极建设场馆，但是由于我国的大型会展中心起步晚又发展极快，最终导致会展场馆管理和运营方面出现了很多问题。88819

另一方面，随着世界高新技术的不断发展，智能化的服务与我们的生活变得越来越息息相关。在会展业中，场馆不断更新增加自身的设备，参展商不停使用高科技吸引眼球。可以说，智能化在会展这个领域中正在慢慢占据一个重要的比例。

会展场馆的经营绩效是一个场馆可持续发展的重要衡量指标。本文将从智能化服务的角度出发，通过问卷调查的形式，分析智能化服务对场馆经营绩效的影响，从而提出建议，来提升场馆的经营管理模式，实现场馆的可持续发展。

毕业论文关键词：智能化； 会展场馆； 经营绩效；

Abstract  The experience of developed countries pointed out that the exhibition in a region and even a country's economic development played a very significant role in pulling。 According to the United States Exhibition Research Center statistics, the exhibition's economic pull effect is about 1:10。 Therefore, in recent years, China has vigorously developed the exhibition industry, and actively build venues, but because of China's large-scale convention and exhibition center started late and fast development, and ultimately lead to the exhibition hall management and operation of a lot of problems。

    On the other hand, with the continuous development of the world's high-tech, intelligent service and our lives become more and more closely related。 In the exhibition industry, the venue constantly updated to increase their own equipment, exhibitors continue to use high-tech to attract the eye。 It can be said that intelligence in the exhibition area is slowly taking an important proportion。源Q于D优G尔X论V文Y网wwW.yOueRw.com 原文+QQ75201`8766

    The performance of the exhibition venues is an important measure of the sustainable development of the venues。 This paper will analyze the influence of intelligent service on the performance of the stadium from the perspective of intelligent service, and make suggestions to improve the management mode of the stadium and realize the sustainable development of the stadium。

Keyword:；intelligent； exhibition venue；business performance

目  录

一、绪论。。。6

（一）选题背景与意义。。。 。。。 。。。6

（二）国内外发展现状。。。  。。 6

    1。国外现状6

    2。国内现状6

二、我国会展场馆发展现状。。。7

（一）场馆建设热情高，数量和规模日益增大。。。7

（二）我国会展场馆数量多，面积都偏小，断层较为严重。8

（三）场馆建设和使用率形成巨大反差，并存在地区差异。8

三、智能化服务设备在会展场馆的运用。9

（一）智能化服务发展概况。。。9

    1。消费市场成熟度较高。。9

    2。软件培育环境日趋善。。9

（二）智能化服务种类。。10

    1。社交类，突破会展时空界限10

    2。导航类，智慧会展的集中表现。。10

    3。电子商务类，全天候一站式的交易平台。。10

    4。会议类，全新的会议体验。。11

    5。场馆管理类，更全面的管理平台。。。11