摘  要：本课题立足于青岛市展览业这一切入点进行学术研究。青岛作为环渤海展览经济产业带的龙头城市之一，具备得天独厚的区位优势；加之青岛市政府已出台一系列优惠政策，展览业已日益发达，基本代表山东省展览业发展的先进水平。然而，相较于北京、上海等一线城市，仍有不小的差距。为了避免在推动展览业发展、加速城市国际化进程中走弯路，我们应该致力于对其展览业现状的研究分析，从而使青岛展览业更好更快发展，为相关产业管理提供新思路。本课题通过对青岛市展览业的初步调研以及分析，展现其发展现状，结合本地实际情况提供路径选择，并且以此为切入点透视青岛市展览业的发展态势，从而对青岛市展览经济的发展起到一定的积极作用。70159

毕业论文关键词：展览业；路径选择；展览经济

Analysis on the Present Situation and Path Choice of Exhibition Industry in Qingdao, Shandong Province

Abstract: This topic is based on the exhibition industry in Qingdao, the entry point for academic research. Qingdao has become one of the leading cities in the economic and industrial belt of the Bohai Sea exhibition. It has a unique geographical advantage. In addition, Qingdao Municipal Government has promulgated a series of preferential policies. The exhibition has become increasingly developed and basically represents the advanced level of Shandong province's exhibition industry. But with Beijing, Shanghai and other first-tier cities, there is still no small gap. In order to avoid the development of the exhibition industry and accelerate the process of internationalization of the city, we should be committed to the analysis of the status quo of its exhibition industry, so that Qingdao exhibition industry better and faster development, for the relevant industry management to provide new ideas. Through the preliminary investigation and analysis of Qingdao exhibition industry, this paper presents its development status, combined with the local situation to provide a path choice, and as a starting point to look at the development trend of Qingdao City exhibition industry, so as to the development of exhibition economy in Qingdao Play a certain positive role.

Key words:  exhibition industry; a path choice;exhibition economy 

目 录

一、 绪论 1

  （一） 论文研究目的及意义 2

  （二） 文献综述 2

  （三） 论文框架及研究方法 3

二、 青岛市展览业的发展现状及问题分析 4

  （一）青岛市展览业的发展现状分析 4

    1、 青岛市展览业简介 4

    2、青岛市发展展览业的SWOT分析 6

  （二） 青岛市展览业目前存在的问题 8

    1、 管理体制机制不够完善 8

    2、 政府政策支持力度较小 8

    3、 专业人才比较缺乏 9

    4、 展览场馆及配套设施与服务有待完善和提高 9

    5、 专业网站信息缺乏 9                                           

三、青岛市展览业发展的路径选择