摘要本文首先评述了常州市旅游资源的概况，然后以常州市旅游业发展现状为基础，详细分析了常州市旅游业发展滞缓的成因，探讨了旅游业发展过程中必须兼顾的可持续发展问题，提出了常州市旅游业可持续发展的方法研究。研究表明，常州市旅游业发展滞缓表现为游客人数有所萎缩，旅游业产值有所下降。究其原因，主要是常州市旅游资源与邻近城市同质性较高，旅游景点竞争优势不明显；旅游市场整体形象不够鲜明，缺乏拳头旅游产品，景区知名度不高；旅游产业结构有待优化，妨碍旅游业的良性发展；旅游环境需要改善，旅游开发组织化程度有待提高；服务体系有待健全，旅游体制改革相对滞后；旅游人才相对匮乏，市场开发投入较少且市场占有率较低；旅游景区文化内涵挖掘不够；境外客源市场开拓力度不足。为了使常州市的旅游业实现可持续发展，应该从这几方面入手：实施旅游产业总体规划，促进旅游业可持续发展；确定旅游业的发展政策，营造良好的旅游环境，落实保护职责；面向市场需求，加强旅游资源整合力度；实施精品战略，提升旅游文化内涵，塑造旅游名牌；发展生态旅游，深度开发专项旅游路线；强化组织落实，做好规划与宣传，扩大客源市场。72865

毕业论文关键词：旅游业，发展现状，可持续发展，对策，常州市 

Abstract This paper reviewed the general situation of changzhou tourism resources, and then on the basis of changzhou tourism development present situation, analyzes in detail the cause of changzhou tourism development lagging, this paper discusses the tourism development must take into account the sustainable development in the process of problem, put forward the countermeasures for the sustainable development of changzhou tourism research。 Studies have shown that changzhou tourism development lagging performance for tourists has shrunk, tourism industry output value has fallen。 Investigate its reason, mainly changzhou tourism resources with neighboring cities high homogeneity, tourist attractions in the competitive advantage is not obvious; Tourism market as a whole image is not sharp, lack of fist tourism products, scenic popularity is not high; Tourism industry structure to be optimized, hinder the healthy development of tourism; Organizational degree needs to improve the tourism environment, tourism development needs to improve; Service system needs to be perfect, tourism system reform relative lag; Tourism talents is relatively scarce, and the low market share, market development costs less, Tourism scenic area culture connotation is not enough; Overseas tourists market development efforts。 In order to make the changzhou tourism sustainable development, should from the several aspects: implementation of overall planning of tourism industry, promoting the sustainable development of tourism; Determine the development of tourism policy, create a good tourism environment, the implementation of the responsibility to protect; To market demand as the guidance, strengthen the tourism resources integration; Implementing high-quality goods strategy, enhance the connotation of tourist culture, shaping tourism brand; Development of ecological tourism, depth development special tourism routes; To strengthen the organization implementation, planning and publicity, expand the tourism market。

Key words:The tourism industry，research of developing status，sustainable development，countermeasure，the City of Changzhou

目   录

摘要 I

Abstract II

1  常州市旅游资源概况 1

2  常州市旅游业发展现状 3

3  常州市旅游业发展滞缓的表现