摘要：随着社会步入了云计算时代阶段，大数据这个词也不绝于人们的视线。而现如今人们的生活水平也得到了质的飞跃。毫无疑问，旅游业就成了这个大数据时代下发展最迅速的产业之一。所以本文结合了“大数据”与“旅游业”两个话题，针对国际化的这个趋势研究在大数据环境下对于旅游业转型的积极与消极影响，以及旅游业实现国际化所面临的挑战。同时通过对这两个问题的讨论，来更好地发现如何充分地利用大数据这个平台来使传统旅游业完美的转型成现代旅游业。当然这其中还必须要包括改变我国现在一部分人群的传统思想，如何能让这部分人愿意为国际旅游做出一份贡献，也成为当下要解决的问题之一。换而言之就是，使旅游业越来越国际化到底是怎样通过大数据来实现的，包括两个方面的分析：营销与贸易。在个性化顾客体验，洞察顾客需求以及差异化竞争，以及旅游业贸易这些个角度来解释大数据对于旅游业国际化能带来多大的好处。76308

毕业论文关键词：大数据；旅游业；国际化

A Study on the Internationalization of Tourism in the Big Data

ABSTRACT：As the social into the period of cloud computing, the word “big data” constantly appear in people's attention。 And now people's living standards have also been a qualitative leap。 There is no doubt that the tourism industry has become one of the fastest growing industries in this era of large data。 Therefore, this paper combines the "big data" and "tourism" two topics, for the internationalization of this trend in the large data environment for the tourism industry in the positive and negative impact, as well as the tourism industry to achieve international challenges。 At the same time, through the discussion of these two issues, to better find out how to make full use of large data platform to make the traditional tourism industry perfect into modern tourism。 Of course, this must also include changes in China's current part of the population of traditional thinking, how to make this part of the people willing to make a contribution to international tourism, has become one of the problems to be resolved。 In other words, the tourism industry is increasingly internationalization in the end is how to achieve through large data, including two aspects of the analysis: marketing and trade。 In the personalized customer experience, insight into customer needs and differentiated competition, as well as tourism trade these angles to explain the large data for the internationalization of tourism can bring much benefit。

KeyWords：Big Data; Tourism Industry; Internationalization

目  录

一、绪论1

（一）研究目的及意义1

（二）研究内容及基本思路1

二、大数据对于旅游业发展国际化的影响3

（一）大数据时代下旅游业发展国际化的意义3

（二）大数据对旅游业国际化发展的影响4

1、对个人的影响4

2、对国家的影响4

三、大数据时代下旅游业国际化所面临的挑战8

（一）数据获取后的处理8

（二）出境游人群的分层化8

（三）旅游产品的创新9

四、运用大数据促进旅游业的国际化10

（一）增加大数据的应用10

1、洞察客户需求10

2、个性化的顾客体验10

3、差异化竞争14

（二）加大文化的传播14

1、消费者与旅游企业的双赢14

2、旅游企业与旅游地政府的合作14

五、结语16

致谢17

参考文献18

一、绪论

（一）研究目的及意义

本次选择“大数据时代下旅游业国际化方式的研究”这个课题进行探讨，意在通过旅游行业的国际化所存在的问题或是面临的挑战来说明大数据对于旅游业的重要以及旅游国际化对于我国的影响。