摘要：河南省地处中原腹地，有着悠久的历史，灿烂的文化，是华夏文明的重要发祥地。起步不太早的旅游服务贸易，在改革开放以后，凭借着丰富多彩的旅游资源、得天独厚的区位优势以及快速发展的经济取得了显著的成绩，但同时也存在一些问题。本文首先对河南省旅游服务贸易的结构进行了分析，归纳出了河南省旅游服务贸易的特点，进而进行了竞争力测度指数的解释，并根据波特的钻石模型分析了影响因素,找出所存在的问题，比如各地区竞争加剧从而旅游产业面临挑战、旅游服务部门管理不当、市场促销力度不够等。最后提出切实可行的对策，具体可以通过政府部门加强宏观调控，加大支持力度，培养相关人才等措施来解决河南省旅游服务贸易中所面临的问题。82963

毕业论文关键字：竞争力测度；钻石模型；旅游服务贸易

The Tourism Services Trade Competitiveness Research of Henan Province

Abstract: Henan province is located in the central region of China, has a long history, brilliant culture, is an important birthplace of Chinese civilization。 Tourism trade in services start too early, after the reform and opening up, by virtue of the rich tourism resources, unique geographical advantages and the rapid development of the economy has made remarkable achievements。 But there are some problems。 Firstly the structure of tourism service trade of Henan Province are analyzed, sums up the characteristics of the tourism service trade in Henan Province, and the interpretation of the competitiveness evaluation index, and basing on Porter's diamond model, analysis the influence factors, find out the existing problems, such as regional competition intensifies and tourism industry faces challenges, tourism service sector mismanagement, market promotion efforts enough。 Finally put forward practical countermeasures, specific can be through the government departments to strengthen macro-control, increase support efforts, training related personnel and other measures to solve the problem of tourism services in Henan province。

Key Words: Measure of Competitiveness; Diamond Model; Tourism Service Trade

目    录

摘  要 1

Abstract 1

一、河南省旅游服务贸易的发展历程及概况 2

（一）河南省旅游服务贸易的发展历程 2

（二）河南省旅游服务贸易的发展现状及特点 3

（三）河南省旅游服务贸易所面临的机遇和挑战 4

二、河南省旅游服务贸易竞争力测评 5

（一）河南省旅游服务贸易竞争力影响因素分析 5

（二）河南省旅游服务贸易竞争力测度指数解释 8

（三）河南省旅游服务贸易竞争力测评 9

三、河南省旅游服务贸易竞争力发展面临的问题 10

（一）发展遭遇挑战 10

（二）监管措施不当 10

（三）宣传力度不够 10

（四）环境污染严重 11

（五）服务质量不高 11

四、提高河南省旅游服务贸易竞争力的对策 11

（一）充分利用本地自然资源优势，带动相关产业的发展 11